2. ADVERTISMENTS

3. WHAT MAKES A GOOD RADIO ADVERTISEMENT? The music must be easy to sing and remember using only a small number of notes. Music should be catchy with a good “hook”. Instruments must reflect the nature of the product with appropriate sound effects where necessary The advertisement should be short and repetitive to ensure information is retained by the listener.

4. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Create a new document and answer the following questions: Advertisement 1 1.What product is being advertised? 2.What is the name or hook of the product? 3.What age group is the ad aimed at? 4.How is music used in this ad? 5.How would you classify the music? 6.What makes this a good ad? Click to hear

5. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 2 1.What product is being advertised? 2.What is the name or hook of the product? 3.What age group is the ad aimed at? 4.How is music used in this ad? 5.What makes this a good ad? Click to hear

6. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 3 1.What product is being advertised? 2.What is the name or hook of the product? 3.Who is the ad aimed at? 4.How is music or sound effects used in this ad? 5.What makes this a good ad? Click to hear

7. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 4 1.What product is being advertised? 2.What is the name or hook of the product? 3.Write out the structure of the music used in this ad? 4.How is music used in this ad? 5.What makes this a good ad? Click to hear

8. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 5 1.What product is being advertised? 2.What is the name or hook of the product? 3.Who is the ad aimed at? 4.How is music used in this ad? 5.What instruments are used for the music? 6.What makes this a good ad? Click to hear

9. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 6 1.What product is being advertised? 2.What is the name or hook of the product? 3.How many times do you hear the hook in this ad? 4.What age group is the ad aimed at? 5.How is music used in this ad? 6.What makes this a good ad? Click to hear

10. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 7 1.What product is being advertised? 2.What is the name or hook of the product? 3.Who is the ad aimed at? 4.How is music used in this ad? 5.List the instruments used. 6.Write out the structure of this ad? 7.What makes this a good ad? Click to hear

11. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 8 1.What product is being advertised? 2.What is the name or hook of the product? 3.What age group is the ad aimed at? 4.How is music used in this ad? 5.What makes this a good ad? Click to hear

12. LISTEN TO THE FOLLOWING RADIO COMMERCIAL… Advertisement 9 1.What product is being advertised? 2.What is the name or hook of the product? 3.Who is the ad aimed at? 4.How is music used in this ad? 5.What makes this a good ad? Click to hear

13. HISTORY OF THE RADIO INDUSTRY Read the following information and answer the questions in your books. KDKA in Pittsburgh was one of the first radio stations in the United States, broadcasting the winner of the Harding - Cox presidential election in 1920 [under the call letters 8ZZ]. By 1922 there were over 500 licensed stations operating in America, but less than 2 million homes equipped with radios. The 1920s and '30s saw an increased emphasis on the improvement of radio technology, moving away from the head sets and wet/dry battery power to include speakers, AC power and with the radio enclosed in a cabinet. Stations worked to develop increases in frequency distance, strength and power as well as experimenting with ways to lower the prevalence of unwanted background sounds and static. 1.Where did one of the first U.S. radio stations originate? 2.How many licensed stations operated by 1922? 3.With the developments during the 1920s and 1930s, how did radio change?

14. The concept of creating networks, where stations would form chains to simultaneously broadcast programs, was created during the mid-1920s. In 1926, the National Broadcasting Company (NBC) was formed under the auspices of its parent company, Radio Corporation of America (RCA), with two networks of 24 stations. By 1928, a third network was introduced, Columbia Broadcasting Systems (CBS) with 16 stations. The Depression had a major impact on the number of radio listeners. The cost of radios became more affordable with the sale of table-top models, and the radio provided free entertainment in a period of economic hardship. Programming had become more developed, and news, dramas and comedy were becoming standards on all the stations. By 1939 there were 1,465 stations in the United States and four networks. At the start of the 1940s, the number of households owning a radio had more than doubled. 4. What do the following abbreviations stand for: NBC, RCA and CBS? 5. Why was radio seen as a positive thing during the Depression? 6. What was added to the programming on radio during the Depression? doubled.

15. Government involvement in the radio industry began with the formation of the Federal Communications Commission (FCC) in 1934. The FCC was given the power to grant licenses and enforce legislation relating to ownership practices, radio frequencies, and broadcast programming restrictions. The FCC regulated power usage by radio stations during World War II and prevented the establishment of new stations during that time. By the end of WWII, 95% of all homes had radios, but by the early 1950s television already had begun to erode its popularity. Radio stations began to shift their programming focus from news and story segments to mostly music. The introduction of the transistor radio was able to positively impact radio growth in the face of the threat of television by allowing for the production of cheap, portable radios that could be used in cars or outdoors. 7.What do the letters FCC stand for? 8.What was the role of the FCC? 9.Why did radio become less popular by the 1950s? 10.What was developed to maintain the interest in radio during this time?

16. The growth of rock and roll as a popular music form, as well as access to transistor radios by youth, helped stations to flourish in the 1950s and 1960s. The 1970s and '80s saw the increasing popularity of FM stations because of better sound quality and innovative music programming. With FM's success, AM stations focused more on talk and news radio, and saw a continuing decline in listenership. 11.Why did the use of radios increase during the 1950s and 1960s? 12.Why were FM stations more popular then AM? 13.What is the difference in programming on AM to FM stations?

17. WHAT TO DO WHEN YOU HAVE FINISHED: You need to ensure that you have answered ALL questions. Save your file as: yourname_Radioadvertising And send to your teacher for marking.