2. What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view

3. 7 Common Persuasive Techniques Testimonials Appeal to plain folks Name Calling Bandwagon Appeal to emotions Glittering Generalities Slogan

4. T estimonials A well known person or expert supports a product or service

5. A ppeal to Plain Folks Using a person whose lifestyle appeals to the audience or with whom they can identify

6. N ame Calling Creating a negative attitude Using loaded, emotional, or slanted language

7. B andwagon Creating the desire to join a large group. The idea that everyone is doing it and so should you

8. A ppeal to Emotion Connecting with the audience’s emotions Examples: loyalty, pity, fear, love of family

10. G littering Generalities Telling only one part of the truth or generalizing a large amount of information

11. S logan A catchy phrase or statement

12. Quick Review: T A N B A G S

13. Audience Awareness Advertisers know how to target their audiences use appropriate persuasive technique

14. Who’s the audience?

15. Audience?

16. Purpose? Persuasive Technique?

17. Audience? Purpose? Persuasive Technique?

18. Audience? Persuasive Technique?

19. Audience? Persuasive technique?