1. 1 Script and Story board Matakuliah: G0492 / English for Advertising Tahun: 2005/2006

2. 2 Factors Affecting Scripting Portion of the program Modes of programs Editing Preparation People

3. 3 Rules for Scripting Typed or prepared 81/2-by 11-inch paper One side of the paper Multiple copies Headings

4. 4 Basic Radio Layout Page layout Spacing Line numbering Source of sound Music cues

5. 5 Story board A specialized form of audiovisual copy

6. 6 Functions To present the concepts for TV commercials To show a commercial idea to a client for approval To develop sound-slide presentations

7. 7 Preparing Storyboards The number of cells Poster board sheets Form for picture cells Descriptive information

8. 8 Video Storyboard ( - ) Studio production Title of program _________ ( - ) Remote production Intended production date _____ Running time ______ Date Storyboard completed ___________________ _____________________________________________________________ DIAGRAM VIDEOAUDIO

9. 9 The 5 W’s Elements Who What When Where Why

10. 10 Production Elements Titles: names, credits, copyright page Graphics: opening, closing Video: chroma key, dissolves, framing, zooms, fades, wipes, long, shot. Audio: dialog, sound effects, music, microphone techniques, voice-over

11. 11 Some General Terms Protagonist * Antagonist Plot * Setting Turning * Dialog Introduction * Conclusion Narration * Point of view

12. 12 Checklist Get props and costumes * Get tape log sheets Get all equipment * Scout out sites Choose talent, rehearse * Book studio time Does all equipment work * Charge batteries Choose a videotape format Purchase video tapes