1. http://www.bized.ac.uk Business Objectives

2. http://www.bized.ac.uk Business Objectives Businesses exist to provide goods or services Whether or not they have to make a profit, businesses have to satisfy customers’ wants or needs There can be many different motivations for people to set up in business

3. http://www.bized.ac.uk Why set up in business? Fed up with working for someone else Quality of life Buzz of success Feel in control Financial reward “I could do better than that!”

4. http://www.bized.ac.uk Key Point Whatever the motivation, a business is set up solely to provide customer satisfaction.

5. http://www.bized.ac.uk Main Aims Make a profit Survive or Expand Increase market share Maximise sales or improve quality Provide charitable or voluntary service Environmentally friendly/ethical

6. http://www.bized.ac.uk Red Cross LG Starbucks Coffee

7. http://www.bized.ac.uk You are going to research; Boots J Sainsburys Dmino’s Pizza Trades Union Congress McDonalds