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http://www.bized.ac.uk Business Objectives
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http://www.bized.ac.uk Business Objectives Businesses exist to provide goods or services Whether or not they have to make a profit, businesses have to satisfy customers’ wants or needs There can be many different motivations for people to set up in business
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http://www.bized.ac.uk Why set up in business? Fed up with working for someone else Quality of life Buzz of success Feel in control Financial reward “I could do better than that!”
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http://www.bized.ac.uk Key Point Whatever the motivation, a business is set up solely to provide customer satisfaction.
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http://www.bized.ac.uk Main Aims Make a profit Survive or Expand Increase market share Maximise sales or improve quality Provide charitable or voluntary service Environmentally friendly/ethical
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http://www.bized.ac.uk Red Cross LG Starbucks Coffee
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http://www.bized.ac.uk You are going to research; Boots J Sainsburys Dmino’s Pizza Trades Union Congress McDonalds
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