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Period 2 Entrepreneurship Brandon Sachs
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Market Function is an analysis on the market that include products, customers, prices,etc.
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A market function identifies products and there source and differentiates them from other competition.
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At one end of the scale UNISON, the biggest TUC union, has more than one million members. Many of the unions affiliated to the TUC have more than 100,000 members. At the other end of the scale there are a number of smaller unions - like the Professional Footballers Association (PFA) - with fewer than 2,000 members.
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A high profile organization which campaigns successfully for trade union aims and values, assists trade unions to increase membership and effectiveness, cuts out wasteful rivalry and promotes trade union solidarity.
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Yes the Market Strategy helps meets the objective by basically they would take unions who they think would be the best to represent and which would allow them to be to get more members.
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The TUC has a single market segment since it represents many unions and that’s its basic goal.
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The market structure is an imperfect competition because TUC has the majority of the market.
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The TUC has a big share of the market with over 7 million members it represents in the Union. This is good for TUC as it shows they are a good representative of unions and more unions would want to join with TUC and that would increase the market share.
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