1. Presenter: Cindy Leonard Bayer Center for Nonprofit Management at Robert Morris University Social Media for Absolute Beginners

2. What’s on Tap? Exercise: Analog Social Networking (9 – 9:10 am) Defining social media & Why we should care (9:10 – 9:40 am) Social media terminology (9:40 – 10 am) Types of social media tools (10 – 10:30 am) BREAK (10:30 – 10:45 am) Overview of most popular social media tools (10:45 am – noon) LUNCH (Noon – 1 pm) Overview of most popular tools continued (1 – 2:30 pm) BREAK (2:30 – 2:45 pm) Social media planning & strategy considerations (2:45 – 3:15 pm) General Q&A / Sandbox Time (3:15 – 4 pm)

4. Defining Social Media

5. Visual Theme Content Engage ment Social Media

8. Why We Should Care

11. Expand Network of Contacts Promote Action Consolidate or Formalize Networks Strengthen Relationships Quick Feedback to Constituents

12. Social Media Terminology

13. Communities & Community Building Friends Profile Online Presence Networks Groups ContentLinks Comments Tags (Bookmarking) Widgets Authenticity Collaboration Culture

14. Types of Social Media Tools

15. Social NetworksWikisPodcastsPhoto and video sharingTwitterBlogsRSS feedsSocial bookmarking

19. Most Popular Social Media Tools

20. Social Networking Facebook: http://www.facebook.comhttp://www.facebook.com LinkedIn: http://www.linkedin.comhttp://www.linkedin.com Wikis: http://www.wikispaces.comhttp://www.wikispaces.com Podcasting Hosting: http://www.podbean.com/http://www.podbean.com/ Recording: http://audacity.sourceforge.net/http://audacity.sourceforge.net/ Photo and video sharing Flickr (photos): http://www.flickr.comhttp://www.flickr.com YouTube (video): http://www.youtube.comhttp://www.youtube.com

21. Twitter: http://www.twitter.comhttp://www.twitter.com Blogging Wordpress: http://www.wordpress.orghttp://www.wordpress.org RSS feeds Feedburner: http://www.feedburner.comhttp://www.feedburner.com Social bookmarking Delicious: http://www.delicious.comhttp://www.delicious.com

22. The Pittsburgh Zoo http://www.pittsburghzoo.org/ (blogging, Facebook, RSS feed, Flickr, Twitter, YouTube) Pittsburgh Social Venture Partners http://www.psvp.org (blogging, Facebook, LinkedIn, Twitter, YouTube) LOGOS Ministry http://www.thelogosministry.org/ (Facebook Groups, Yahoo Groups, Blogging, Podcasts, Mobile Apps, YouTube)

23. Planning & Strategy

24. No Presence Individual Presence Presence on One Site Presence on Several Sites Small Steps

25. Have Faith in Yourself Relinquish Control Put People First Make It Personal

29. The “If you build it, they won’t come…” Issue

30. 30 The WAVE Model The 3 W Questions Finding Your Audience Use Versatile Tools Engage Your Audience You will be creating waves for your organisation. Waves that will help you reach your goals, by identifying them, finding your audience, selecting the tools you will start using, and engaging with your audience. From a presentation by Arjan Tupan of Capgemini Consulting for Convio

32. Common Themes

33. Who job is it, anyway?

34. Assessing Organizational Readiness

35. What about ROI? How do I know if my efforts are worth it?

36. Open Q & A