1. Know Your Audience: Effective Communication of PBO Reports Mostafa Askari, Ottawa, June 2014 Presented to: Global Network of Parliamentary Budget Offices Community Meeting

2. 2 Outline Why is effective communication important for PBOs?What are the tools we can use? Examples of how Canadian PBO communicates with its clientele Audience participation

3. 3 Why is effective communication important for PBOs? Complex technical subjectsDiverse audience Dual roles of PBOs as providers of information and as educators

4. 4 What are the tools we can use? Web sites: reports, web based toolsOutreach: spreading the word Media as a tool to connect with our diverse clientele

5. 5 Examples of how Canadian PBO communicates its work Reports – Value added Labour Market Infographic Tax InfographicIntegrated Monitoring Database

6. 6 Example: Fiscal sustainability

7. 7 Example: Fan chart

8. 8 Audience participation The extent to which reports should be simplified? Is it useful to provide tools that allow the clients to do some simple analysis themselves? How important is the role of media in communicating the work? What are the dos and donts of effectively communicating PBOs analyses?