1. Randy Rzewnicki, Ph.D./Holger Haubold HEAT Workshop Utrecht January 2016 Applications of HEAT

2. What can you use it for? Project Evaluation: new or old projects –Value of health benefits of increased use Assess current use –What is cycling worth in my city, region, country? Modelling –Projected future cycling Twitter @ecfHEALTH

3. What data do I need to start? Number of people affected Data on levels of walking/cycling Average duration or distance walked/cycled Twitter @ecfHEALTH

4. Read the user guide! http://www.euro.who.int/__data/assets/pdf_file/0003/ 155631/E96097.pdfhttp://www.euro.who.int/__data/assets/pdf_file/0003/ 155631/E96097.pdf www.heatwalkingcycling.org Background Methods Assumptions Tips Twitter @ecfHEALTH

5. Applications: examples Twitter @ecfHEALTH

6. 6 Economic Effects of UK Cycling Delivery Plan Goal: double cycling trips  cycling modal share in 2025 2.5%  & 2050 => 5% FACTORS Increased physical fitness ( HEAT ) decongestion casualties from car usage workplace absenteeism due to improved health greenhouse gas emissions noise air quality improvements in journey quality Benefits £ 7.6 billion (2025) & £ 46.5 billion (2050) (Fiona Crawford &Robin Lovelace, U Leeds) http://www.ctc.org.uk/economic-cycle

7. Economic Benefits of Cycling England Increasing cycling modal share to 25% by 2050 ca £ 250 billion in economic benefits due to cycling - CTC (Cyclists’ Touring Club) Twitter @ecfHEALTH7

8. 8 All internal and external benefits of cycling together 7.4% bicycle use (Eurobarometer 2010) + turnover of related industries > € 200 bn annually > € 400/person EU The New Cycling Economy: € 205 bn /year Twitter @ecfHEALTH

9. Health benefits have largest share: 114-121 billion € Base: 77 billion km/year cycled by adult population 7% daily cyclists, 43 % regular/occasional, 50% don‘t cycle 9Twitter @ecfHEALTH

10. New report: Turn up the HEAT Assessing use of HEAT across Europe Giving recommendations on how to increase use Twitter @ecfHEALTH10

11. New report: Turn up the HEAT national level support for HEAT is increasing, wide usage at local/regional level + academic publications usage promoted by enthusiastic „early adopters“  create network of users lack of data on cycling is a key barrier to use of HEAT Twitter @ecfHEALTH11

12. Thanks for your attention! randy@ecf.com www.ecf.com @ecfHEALTH