1. Sociology: Your Compass for a New World Robert J. Brym and John Lie Wadsworth Group/Thomson Learning © 2003

2. Chapter 14 The Mass Media Supplementary Slides

3. Percent of Americans Watching TV 0-2 Hours Per Day, 1989-98 Percent Year Source: National Opinion Research Center (1999). Trend line

4. Year of Introduction of Major Mass Media I 1450Printing Press 1702First Daily Newspaper 1833First Mass Circulation Newspaper 1837Photography 1840Telegraphy 1875Telephone 1895Movies 1906Radio 1941Commercial TV 1948Long Playing Records

5. Year of Introduction of Major Mass Media II 1952VCR 1961Cable TV 1969Arpanet 1975Microcomputer 1983Cell Phone 1989World Wide Web

6. Percent of Population Eighteen Years Old and Over Participating in Various Mass Media, U.S.A., 2000 Percent of population Source: U.S. Census Bureau Statistical Abstract of the United States: 2000 (Washington D.C.: 2001) p. 567. On the World Wide Web at http://www.census.gov/prod/2001pubs/statab/sec18.pdf (22 May 2001).

7. Percent of Americans With Household Internet Access by Age and Annual Household Income, 1998 AgeAnnual Household Income <2520.5< $5K8.1 25-3430.1$5-9K6.1 35-4434.1$10-14,999K7.4 45-5435.0$15-19,999K9.8 55+14.6$20-24,999K12.1 $25-34,999K19.1 $35-49,999K29.5 $50-74,999K43.9 $75K+60.3 Source: U.S. Census Bureau Statistical Abstract of the United States: 2000 (Washington D.C.: 2001) p. 569. On the World Wide Web at http://www.census.gov/prod/2001pubs/statab/sec18.pdf (22 May 2001).

8. Percent of U.S. Households with a Computer and Internet Access, 1994-2000 Source: Falling Through the Net: Toward Digital Inclusion (Washington D.C.: National Telecommunications and Information Administration, 2000). On the World Wide Web at http://www.ntia.doc.gov/ntiahome/fttn00/Falling.htm#a94 (2 June). Percent

9. Source: Falling Through the Net: Toward Digital Inclusion (Washington D.C.: National Telecommunications and Information Administration, 2000). On the World Wide Web at http://www.ntia.doc.gov/ntiahome/fttn00/Falling.htm#f37 (2 June). Internet Use by Income, U.S.A., 1998 and 2000 Percent

10. Source: Falling Through the Net: Toward Digital Inclusion (Washington D.C.: National Telecommunications and Information Administration, 2000). On the World Wide Web at http://www.ntia.doc.gov/ntiahome/fttn00/Falling.htm#f38 (2 June). Internet Use by Race/Ethnicity, U.S.A., 1998 and 2000 Percent