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Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution Session 3: Idea Validation
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Session outline: 1.) Ask What? Learning from an entrepreneur 2.) Action Planning Your market research action plan
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Ask what? Learning from the experts: An interview with Shamus Husheer. Consider the following: What research methodologies did he use? What questions was he asking? What parallels can you draw with your idea?
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Action Planning What questions do you need to answer in order to validate your business idea? What sources of information are you going to use? Who’s going to do it?
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Remember! The aim is to identify and develop a viable business opportunity. If your Initial Business Proposition seems unviable, you need to redirect your research to investigate alternative options.
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Assessment 1: Market Research Log Submit a log book of all market research activities Primary and secondary research including industry statistics and interviews 30% of mark Due week 4
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By the end of this session… Complete Action Planning table Have Action Plan signed off by academic
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