2. Propaganda (noun) – information and messages put out for the purpose of swaying the opinions of the people.

3. Examining the propaganda posters –Intended audience: who are they trying to send a message to? –Message of the Image: what is the message they are trying to send? –Desired action or Feeling of Audience: what do they want people to do or feel?

4. Purpose Justify involvement in the war Acquire men (soldiers) Acquire money Acquire resources (weapons, supplies) Urge “wartime thrift”

5. Nations that used propaganda Australia (A) Belgium (A) Canada (A) France (A) Germany (CP) Italy (A) Russia (A) UK (A) USA (A) And more! A= Allies CP= Central Powers

9. Nostalgia- longing for the past “Remember how good things used to be." I Can’t Believe It’s Not Butter Wendy's 50s Nostalgia Commercial http://www.youtube.com/watch?v=igF9_T1hoI4

10. Bandwagon Join the crowd. Everybody’s doing it! Appeals to the need to belong.

11. Transfer/Fantasy Transfer qualities to products

12. Humor http:// www.deshow.net/funny/2008/funny_pepsi _advertisements.htmlhttp:// www.deshow.net/funny/2008/funny_pepsi _advertisements.html Makes you laugh

13. Humor http://humor.about.com/gi/dynamic/offsite. htm?zi=1/XJ&sdn=humor&cdn=entertainm ent&tm=39&gps=58_14_771_421&f=10&tt =9&bt=1&bts=1&zu=http%3A//youtube.co m/watch%3Fv%3DY_SQwf7KSowhttp://humor.about.com/gi/dynamic/offsite. htm?zi=1/XJ&sdn=humor&cdn=entertainm ent&tm=39&gps=58_14_771_421&f=10&tt =9&bt=1&bts=1&zu=http%3A//youtube.co m/watch%3Fv%3DY_SQwf7KSow

14. Sense Appeal

15. Statistics Ivory Soap is 99.44% pure! “9 out of 10 dentists recommend Crest”

16. Testimonial Use a famous person in the ad. –Musical artists, –Sports giants, –Actors/actresses Coca-Cola Company- Sprite- LeBron James

17. http://www.whymilk.com/milk_mustache_celebrities.php Got Milk?