1. A Model of E-learning Uptake and Continued Use in Higher Education Institutions Nakarin Pinpathomrat, Lester Gilbert, Gary B Wills School of Electronics and Computer Science, University of Southampton, Southampton SO17 1BJ, UK

2. Outline 1.Motivation and areas of focus 2.Factors affect the uptake of E-learning 3.Factors affect the continued use of E-learning 4.A model of E-learning uptake and continued use 5.Conclusions 2

3. Motivation and areas of focus  An investment of E-learning in HEIs around the world  Problem of E-learning in HEIs  Low a low uptake of E-learning amongst students  High E-learning dropout rate  Areas of focus  What factors affect the uptake of E-learning?  What factors affect the continued use of E-learning?  What is the model of uptake and continued use of E-learning?  How well the proposed model predict and explain the phenomenon? 3

4. Factors affect the uptake of E-learning 4 Theory of reasoned action (TRA) UTAUT model Keller’s ARCS

5. Factors affect the continued use of E-learning 5 TRA Expectancy Disconfirm theory

6. A proposed explanation model 6

7. A proposed prediction model 7

8. Conclusion Problem Solution New contibution 8

9. Thank you very much for listening