1. Our Seminar discussions will begin promptly at the scheduled Seminar time. You are welcome to “chat amongst yourselves” before that time. You should be hearing music in the background. If you do not hear music, check your audio settings and/or contact Kaplan’s Tech Support.

2. U2 Activities Advertising Ploys Persuasion Logic & Fallacies Sound Research

3.  Mind control  Action control  Appeals  Manipulation

4.  Ethos – ethical appeal  Logos – logical appeal  Pathos – emotional appeal  Deduction: iron clad  Induction: leap... of faith

5. 1. All men are mortal. 2. Socrates is a man.  Therefore...

6. 1. All students are lazy. 2. Jay is a student.  Jay is lazy.

7. Induction: A. Dog #1 can bark. B. Dog #2 can bark. C. Dog #3 can bark. D. Dog #4 can bark.  All dogs can bark Deductive version: 1. All dogs can bark. 2. Fido is a dog.  Therefore, Fido can bark.

8. 1. The sky is becoming dark. 2. Clouds are coming in. 3. The humidity is rising. 4. The barometric pressure is falling.  It is definitely going to rain, today.

9.  Hasty Generalization  Either / Or  Cause & Effect  False Authority  Poor Analogy  Circular Argument

10. Hasty Generalization I got a ticket from a female police officer. She was really aggressive and unfair. Female officers are worse than male officers! Either / Or Fallacy America, love it or leave it! Cause & Effect Fallacy President X is the one in office, so he is to blame for this terrible economy (or educational system, or enormous budget, etc.).

11. LAB:  Research Qs & As  Working Thesis  Challenges ahead SEMINAR:  Option 2

12.  What is a “topic”?  What is a “thesis”?

13. ► Title page; double-spaced; 12-pt. font ► Paragraph #1:  Your thesis statement  Expected challenges ► Paragraph #2:  Your research strategy ► Paragraph #3:  Your “pitch” for your “big idea”  Persuasive

14. Tech Lab: PowerPoint-style presentations Animoto Tutorial: Writing style

15.  Advertising Ploys  Logic & Fallacies  Invention Lab & Seminar  Theses  Unit Project  Tech Lab & Tutorial

16.  Unit Overview Page  Readings  Discussions/Invention Lab  Seminar  Project  Tech Lab tools  Tutorial

17.  Agenda ideas?  Course Questions for continuing or new discussions  Talk to you, again, on our course site!