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Published byEverett O’Brien’ Modified over 9 years ago
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MARSHALL M C LUHAN Hot & Cold Characters by: Micheal Dickens
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Marshall McLuhan and the effects of media Here “culture guru” Marshall McLuhan discusses what is a ‘Hot’ and ‘Cold’ Character Hot: Too much like one’s self. Cold: Too much like nobody important. Now, let’s take a look at the medium of TV!
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People on TV used to be called ‘Stars’! McLuhan says to Peter Gzowski that, “There are no more stars on TV, they are all called TV Personalities.” McLuhan states, “The medium doesn’t allow ‘Hot’ stuff!” Gzowski then asks McLuhan about politicians; to which he replies, “If Hitler would have been on TV, he would have only lasted an hour.” McLuhan then goes on to talk about Nixon and Sen. McCarthy
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What is “too hot”? “ It happened to Sen. McCarthy… one broadcast finished him.” McLuhan says that when a person looks like himself or comes off as himself, then he is “too hot”, and will “flame out”. No corporate image! McLuhan says that the same thing that happened to McCarthy happened to Nixon. He said, “Nixon had only a private image, and no corporate image.” Babies? “Maam, all babies look like me.” Churchill's Charisma was to “look like everybody’s babies.”
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Good TV Image is… McLuhan explains, “To be a good TV image, you got to look like a lot of nice other people. THAT is charisma!” So, What is the underlying message?
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YOU tell me!!!
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MARSHALL M C LUHAN Hot & Cold Characters by: Micheal Dickens
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