2. Steps to an E-business  Developing Concept and Selling Points  Domain name  Website Development  Sales and Marketing

3. Internet Marketing Why is internet marketing important?  Drive high quality customers to their website  Increase sales leads from customers looking for their products and services  Build their brand online by communicating marketing messages to their target audience  Increase their profile against their competitors  Target a global audience via international search engines

4. Kinds of Internet Marketing Search Engine Optimization  Social media marketing Social media marketing  Email marketing Email marketing  Referral marketing Referral marketing  Content marketing Content marketing

5. Kinds of Internet Marketing Search Engine Marketing  Pay per click Pay per click  Cost per impression Cost per impression  Search analytics Search analytics  Web analytics Web analytics

6. Kinds of Internet Marketing Affiliate Marketing  Cost per action Cost per action  Revenue sharing Revenue sharing

7. Search engine optimisation SEO is the act of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search engines How do organic search listings work?  A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web  The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index

8. SEO  Based on this data, the SE then indexes the pages and ranks the websites  Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos “Spiders read only text, nothing else”

9. Task In groups of 3, you will come up with a niche product you will sell online. (5 mins) Discuss how you will market the product. (5 mins) You must use at least 5 of the internet marketing strategies mentioned previously. You must present your product and marketing strategy on a powerpoint. The presentation should be about 2-3 mins long and everyone must speak a little about the marketing strategy. You will be graded on this project. It is 50% of your C.A.

10. Task You need to research market shares, competing or similar products, and explain the reasons why you implemented your chosen marketing strategies.  You will be graded on the content of your PowerPoint.  You will be graded on the neatness and design of your PowerPoint.  You will be graded on the research you did for this product.  You will be graded on how well you deliver and pitch your presentation.