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Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS.

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Presentation on theme: "Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS."— Presentation transcript:

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2 Persuasive Appeals – Techniques Used to Persuade an Audience 1) Appeal to ETHOS 2) Appeal to PATHOS 3) Appeal to LOGOS

3 What is a Persuasive Appeal? An argument that a speaker/writer directs toward a certain belief/feeling/attitude that his/her audience holds Allows speaker/writer to tailor his/her argument in the best possible way according to his/her audience’s needs/desires

4 Appeals to ETHOS: -Based on the authority/credibility of the writer -Writer must convince the audience of his/her good character, good sense, and good motives -Created through known experience, expertise, credentials/certificiatio n, polished presentation of material

5 Appeals to Pathos: -use emotions to persuade -attempt to persuade by making reader/listener feel guilt, love, security, greed, pity, humor, etc. -shown through vivid, emotional language, and sensory details -are sometimes dangerous—when used as the main support for an argument, they may be masking weak arguments

6 Appeals to Logos: -normally considered most effective appeal -based on the logic, facts, and evidence, which is usually considered to be most important to readers/listeners -shown through details, statistics, expert testimony of a credible source, facts, definitions, witness statements

7 Geico Commercial http://www.youtube.com/watch?v=kWBh P0EQ1lA http://www.youtube.com/watch?v=kWBh P0EQ1lA What is the appeal?

8 Nike Commercial http://www.youtube.com/watch?v=RERn wAEkd04 http://www.youtube.com/watch?v=RERn wAEkd04 What is the appeal?

9 Animal Fund Commercial http://www.youtube.com/watch?v=9gspEl v1yvc http://www.youtube.com/watch?v=9gspEl v1yvc What is the appeal?

10 Orkin Commercial http://www.youtube.com/watch?v=QQ- JQ_bc9ag http://www.youtube.com/watch?v=QQ- JQ_bc9ag What is the appeal?

11 Doritos Commercial http://www.youtube.com/watch?v=HY4L1 ihRkaY http://www.youtube.com/watch?v=HY4L1 ihRkaY What is the appeal?

12 Persuasive Appeals Based on what you have seen, which persuasive appeal would you say is most effective? Why? Cite at least two specific examples to prove your point.

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