1. chapter 14
Speaking to Inform

2. Informative Speech
Designed to convey knowledge, understanding

3. Criteria for Effective Informative speeches
The information should be communicated accurately
The information should be communicated clearly
The information should be made meaningful and interesting to the audience

4. Informative Speeches
Objects
Processes
Events
Concepts

5. Speeches About Objects
Describe something that is visible, tangible, or stable in form
Need to be sharply focused
Can use a variety of organizational patterns

6. Speech About Objects
The base of the St. Louis Arch houses a visitor’s center.
The middle of the St. Louis Arch contains a high-speech tram.
The top of the St. Louis Arch has an observation deck 630 feet above the ground.

7. Speech About Process
Usually describes how something is done or convey how something works
Require careful organization
Require some type of visual aid

8. Speech About Process
Many magic tricks rely on mechanical devices that may require little skill by the magician.
Other magic tricks depend on the magician’s skill in fooling people by sleight-of-hand manipulation.

9. Speech About Event Can deal with any happening or occurrence
Historical
Or everyday event

10. Speech About Event
The parades at Mardi Gras are lavish events that take place over several weeks.
The costumes include disguises, medallions, and the Mardi Gras colors of purple, green, and gold.
The food features Cajun and Creole dishes common to southern Louisiana.

11. Speech About Concept
Usually convey information about beliefs, theories, principles, and other abstract subjects
Usually arranged in topical order
Usually more complex than other types of speeches

12. Speech About Concept
The first major principle of nonviolent resistance is that social change must be achieved by moral means.
The second major principle of nonviolent resistance is that one should not inflict violence on one’s enemies.
The third major principle of nonviolent resistance is that suffering can be a powerful social force.

13. Informative Speech Guidelines
Don’t overestimate what audience knows
Relate subject directly to audience

14. Informative Speech Guidelines
Don’t be too technical
Avoid abstractions
Personalize ideas