1. Persuasive Techniques

2. Bandwagon
To persuade people to do something because everybody else is doing it!
Example: Mom, please get me the new Wii, EVERYBODY in my whole class has one. I can’t be the ONLY one without it!

3. Emotional Appeal
The writer uses words or pictures to appeal to the reader’s emotions. They may appeal to positive emotions or negative emotions.
Example: What would you do if all of your things were lost in a fire? Get the Save-All fireproof safe and protect your valuables.

4. Testimonial
The author uses famous people or quotes from famous people to persuade you.
Example: P. Diddy and Jessica Simpson on the Proactive Acne Commercials

5. Expert Opinion
The author uses facts and statistics from experts to persuade you.
Example: 4 out of 5 Dentists recommend brushing with Colgate toothpaste

6. Types of Persuasive Techniques
Bandwagon – EVERYBODY is doing it
Emotional Appeal - Emotions
Testimonial – Celebrities
Expert Opinion - Experts