1. To represent, lead and serve the airline industry התעופה האזרחית בישראל מכון פישר למחקר אסטרטגי אויר וחלל 25 נובמבר 2014 קובי זוסמן מנכ"ל IATA

2. 1/28/2016 2 IATA at 30,000ft  243 airline members –IOSA, ISAGO etc  Represents 84% of total air traffic  Representation-benefits of global aviation  Standard setting  Industry leadership-help members simplify and improve process, while reduce cost-Safety, Security,clearing systems.  Serve-Professional support to all Industry Stakeholders  Commercial matrix  Industry Knowledge

3. Aircraft Tracking  Following the disappearance of Malaysian Airlines,IATA announced its decision to convene an industry task force to assess the present aircraft tracking systems with the goal of delivering recommendations on ways to achieve desired coverage

4. Aviation Crisis / Challenges  -Safety  -Economic  -Global Events-Conflict Zones  -Unruly Passengers

5. Commercial aviation100 years ago 5

6. The value proposition for air travel remains strong It’s safer, it’s greener and it’s still a bargain 6

7. 3 Billion Passenger today 7

8. Aviation plays a major role in most economies Footprint of aviation and tourism measured by the sector’s GVA as % GDP 8

9. Even in the good years airline returns are inadequate Below WACC returns indicate intense competition and fragile financing 9

10. 10 Source: IATA Net post-tax profit per passenger, 2014(f) IATA Economics www.iata.org/economicswww.iata.org/economics

11. Lack of profitability not due to business model or region Airlines generating average EBIT margins of more than 8% during the 2000s 11

12. Partner to improve the passenger experience 12

13. Aviation is a Collaborative Effort Thank You.