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Published byChristian Francis Modified over 9 years ago
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UNIT 6 The Property Management System Review of Technology Strategies for the Hospitality Industry Chapter 7 -8
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PMS Functionality Six basic functions -Enable guests to make reservations -Enable guests to check-in/register when they arrive and check-out/pay when they leave -Enable staff to maintain guest facilities -Account for guests’ financial transactions -Track guests’ activities for use in future sales efforts -Interface with other systems (Page 138)
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PMS Functionality Enable guests to check-in/register when they arrive and check-out/pay when they leave - At front desk - Remotely Remote terminal
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Enable staff to maintain guest facilities Status Occupant Inspections Room Type
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PMS Functionality Account for guests’ financial transactions Credit Card Information Address Information Business Home Room Rate Room Charges Night Audit Collects and Posts Room/Guest Data Track guests’ activities for use in future sales efforts
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PMS Functionality Interface with other systems Sales and Catering Applications POS (F&B) Retail Points
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Four Key Interfaces Real-time interface with the GDS/CRS The activities management system Built-in revenue and yield management The enterprise
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Hotel GDS Systems Importance Serves roles from inventory control to strategic planning: Strategic Positioning Revenue Generation Information Dissemination Data Repository Inventory Control and Rate Management (Page 160)
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Developing a Distribution Channel Strategy Transaction Processing Customer Information Capture Data, Information, and Knowledge Management Relationship Management Demand (Revenue/Yield) Management Strategic Alliances Brand Management Supply Chain/Channel Management Franchisee/Owner Relations Capacity Planning Systems Integration Speed Agility and Flexibility Electronic Commerce (Page 162)
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Cost Implications Costs can represent 20% to 30% or more of a hotel’s daily room rate
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Trends Bypassing Airline GDS Lowering Distribution Costs Shopping Bots –Smart agent technology
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Next Week Database Usage
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