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Sales Team Seminar MHD France Epernay April 2012
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SALES TEAM SEMINAR MHD FRANCE M&C TRAINING SESSION WHO: MHD CP Sales Team (Prestige & Trendy) WHEN: April 2012 WHERE: Epernay OBJECTIVES: ♦Display M& grand gestures and savoir-faire ♦Boost M&C wine knowledge and credibility ♦Present and promote M&C Wine Credo ♦Reinforce GV knowledge and understanding. STRATEGY: ♦Tailoir-made training session to increase brand and wine knowledge ♦Program: wine credo training (30 min.), cellar visit (30 min), GV04 tasting at Trianon (30 min.) ♦Distribution of a wine credo booklet ♦M&C Apéritif and Dinner at Hotel Chandon orchestrated by Pascal Tingaud WHO: MHD CP Sales Team (Prestige & Trendy) WHEN: April 2012 WHERE: Epernay OBJECTIVES: ♦Display M& grand gestures and savoir-faire ♦Boost M&C wine knowledge and credibility ♦Present and promote M&C Wine Credo ♦Reinforce GV knowledge and understanding. STRATEGY: ♦Tailoir-made training session to increase brand and wine knowledge ♦Program: wine credo training (30 min.), cellar visit (30 min), GV04 tasting at Trianon (30 min.) ♦Distribution of a wine credo booklet ♦M&C Apéritif and Dinner at Hotel Chandon orchestrated by Pascal Tingaud
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MOËT & CHANDON APÉRITIF @ HÔTEL CHANDON ♦Objectives : Display Moët & Chandon grand gestures and savoir-faire amongst MHD sales force. ♦Actions : An apéritif in the hall of the Hôtel Chandon A four meters tall champagne pyramid was served by a sommelier.
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MOËT & CHANDON GALA DINNER @ HÔTEL CHANDON ♦Objectives : Boost M&C wine knowledge and credibility Encourage Grand Vintage food pairing and display M&C savoir-faire. ♦Actions : - A dinner in the Hôtel Chandon prepared by Pascal Tingaud, head chief of Moët Chandon. Each dish was especially chosen to match Grand Vintage 2002 of Grand Vintage Rosé 2002. - The main dish and the dessert were served « à la française », a Moët & Chandon tradition.
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WORKSHOP 1 – WINE CREDO PRESENTATION ♦Objectives : Present and promote Moët & Chandon Wine Credo amongst the MHD sales force. Give them tools to present and defend Moët & Chandon wine credibility. ♦Actions : Presentation of the Wine Credo by Stephane Henry, International education manager Distribution of practical tools (USB keys with informations, leaflets).
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WORKSHOP 2 - GRAND VINTAGE 2004 TASTING @ TRIANON ♦Objectives : - Discover Grand Vintage and Grand Vintage Rosé new vintage 2004 before its release. Promote product knowledge and understanding of Grand Vintage amongst sales force. ♦Actions : - Product tasting and presentation directed by Benoît Gouez, Chef de caves at Moët & Chandon in the Résidence du Trianon.
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WORKSHOP 3 – CELLAR VISIT ♦Objectives : Reinforce the sales force knowledge of the Moët & Chandon history, DNA and its legacy of oenological “savoir-faire”. ♦Actions : A guided tour of Moët & Chandon cellar and historical venues..
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