1. Positioning

2. Positioning Commercial You are going to be given a “position” that you must brainstorm a commercial for – You may work alone or with a partner To create your 30 second commercial you have 2 options 1)Create a Storyboard 2)Create a commercial (actual video)

3. Positioning Commercial Example: You draw out of the draw “The Most Luxurious” What do we need to think of? 1)What businesses/industries would thrive to be luxurious 2)How can I show luxury in a commercial? 3)How can I be creative and appeal to one of the various motivations (rational, emotional, social)

4. Storyboard Almost every TV commercial you have ever seen began as a storyboard. The storyboard is a sheet of paper that breaks down the elements of a video production into what you see and what you hear.

6. Storyboard Think of the storyboard as a comic strip. Each block has a picture with an action and a line of two of dialog. You can draw pictures, type or handwrite a description of the action in the blocks below. For each action, write a script or summarize the action for your characters. Only include important “scenes” from your 30 second commercial