1. Michael Fine 1

2. What is a Digital Firm?  Subjective?  Expectations vs. Success  The digital firm provides services to a client company, main company, sister company or third party organization. These services include:  Strategy  Corporate  financial  Brand marketing  Technology  Healthcare  Employee relations  Media  Public affairs  Crisis management  Advertising  Internet development and integration 2

3. Managing a Digital Firm  For a company to remain competitive, one must move forward with new technological advances.  Example: a digital firm would utilize the Internet to manage infrastructure, and connect to clients and employees.  Successful management of the Digital Firm must have an impact on the barriers crossed between departments.  Structure and Standards  Digital Firm -> Client -> Client Customers = Business Mobility 3

4. Advantages Erase the Departmental Barrier  Production Department is totally separate than a finance department.  Manufacturing Department is different than HR, even though recruitment and hiring takes place. 4

5. Disadvantages  Risk  Connectivity  Usage of resources  Financial  Manpower  Technological 5

6. Importance of the Internet  General Electric is an example organization that understands the importance of the internet.  How to properly implement the Internet as a tool?  Reduce cost  Improve customer relationships  Profitability 6

7. To Conclude…  Balance  Staying Current with technology  Keeping up with consumer trends  Result…  Build better consumer relationships  Build better employee relationships 7