1. YOU & RAB… A Great Radio Marketing Partnership

2. RAB Member Service Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled consultants Customized solutions Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled consultants Customized solutions Toll Free: 800-232-3131 Toll Free: 800-232-3131

3. RAB Online Services World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources 12,000 user sessions per week World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources 12,000 user sessions per week www.RAB.com www.RAB.com

4. Radio Marketing Guide and Factbook Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons

5. Custom Reports - Sports Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey NASCAR / Auto Racing Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey NASCAR / Auto Racing Simmons Research

6. The Media Factbook Media guide for advertisers Newspaper, TV, cable, Outdoor, POP, magazines Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix Media guide for advertisers Newspaper, TV, cable, Outdoor, POP, magazines Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix

7. Available for all ABC audited papers Starch & Sectional versions Updated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Available for all ABC audited papers Starch & Sectional versions Updated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Newspaper Performance Reports

8. Co-operative Advertising 5,000 radio approved plans on RAB.com By manufacturer By product By expiration date Co-op Connection weekly e-mail Co-op Training Corner on RAB.com Co-op plans from national manufactures 5,000 radio approved plans on RAB.com By manufacturer By product By expiration date Co-op Connection weekly e-mail Co-op Training Corner on RAB.com Co-op plans from national manufactures

9. Non-Traditional Revenue Marketplace Up-date via e-mail Category Spotlight on RAB.com Cause Related Marketing on RAB.com NTR Case Studies NTR Sample Proposal books NTR Tip of the Day Ask the NTR Experts on RAB.com Annual Promotions Calendar Marketing, Merchandising, Retail Terms Marketplace Up-date via e-mail Category Spotlight on RAB.com Cause Related Marketing on RAB.com NTR Case Studies NTR Sample Proposal books NTR Tip of the Day Ask the NTR Experts on RAB.com Annual Promotions Calendar Marketing, Merchandising, Retail Terms

10.  Who, what, when, how, where, why 176 business categories 24/7 access via RAB.com Updated continuously Integrated in PROposal Wizard  Who, what, when, how, where, why 176 business categories 24/7 access via RAB.com Updated continuously Integrated in PROposal Wizard Instant Background Reports

11. Hot consumer and marketing news 500-700 new articles every week Over 800 discrete sources Over 50,000 current clippings New: Hispanic and African American New: View & Print while online Online: Articles on Demand Offline: RAB Client Files Hot consumer and marketing news 500-700 new articles every week Over 800 discrete sources Over 50,000 current clippings New: Hispanic and African American New: View & Print while online Online: Articles on Demand Offline: RAB Client Files RAB Articles on Demand

12. Personal Trainer for radio sales Timely radio marketing information Supporting audio Downloadable graphics Links to additional / related materials Personal Trainer for radio sales Timely radio marketing information Supporting audio Downloadable graphics Links to additional / related materials RAB Personal Weekly Sales Meeting

13. The best radio creative in the world Annual competition $100,00 grand prize $225,000 in total prizes Online or CD Rom The best radio creative in the world Annual competition $100,00 grand prize $225,000 in total prizes Online or CD Rom Radio Mercury Awards

14.  Manage time and relationships  Track sales  Monitor activities  Set up reminders  Calculate goals, pacing, & closing  Create proposals  Manage time and relationships  Track sales  Monitor activities  Set up reminders  Calculate goals, pacing, & closing  Create proposals RAB’s Radio Sales Assistant

15. RAB Member Service 1-800-232-3131 1-800-232-3131

16. RAB Online Services www.RAB.com www.RAB.com

17. RAB Professional Certification Series lProvide radio sales people with: The training they need The recognition they deserve l Six programs in the CRMC Series l Approximately 1,000 certifications per year lProvide radio sales people with: The training they need The recognition they deserve l Six programs in the CRMC Series l Approximately 1,000 certifications per year

18. RMP The Radio Marketing Professional diploma course is a comprehensive introduction to radio that focuses on the basic selling skills that will get new sales people off to a fast and successful start.

19. CRMC The Certified Radio Marketing Consultant is both training and accreditation for the experienced radio sales professional. The most recognized and respected media certification in all of media, CRMC is the standard for excellence in radio sales!

20. CRME The Certified Radio Marketing Expert is a highly advanced program designed to establish the credentials of our industry’s most experienced radio sales professionals…those who have the highest level of radio selling skills along with a thorough knowledge of media and marketing.

21. CPCC The Certified Professional Commercial Copywriter training and accreditation program, developed in cooperation with copy-writing veteran Dan O’Day

22. RAB Training Academy Basic Sales Advanced Sales Basic Sales Management Management Leadership Management for Women Off-site Extension Schools “Guarantee in ‘Big D’” Basic Sales Advanced Sales Basic Sales Management Management Leadership Management for Women Off-site Extension Schools “Guarantee in ‘Big D’”

23. Management Course for Women Next Class: November 3-6 Dallas, Texas Management Course for Women Next Class: November 3-6 Dallas, Texas