1. January 16 BI Rationalization Simplification & Standardization Presented by: Vince Belanger

2. January 16 / Slide 2 / 2_04_Belanger TODAY’S ROADMAP  Current State of Market  BI Rationalization  Why Oracle?  Why TUSC?

3. January 16 / Slide 3 / 2_04_Belanger Current State- Market Direction The primary focus for IT Directors and CIO’s in the Business Intelligence domain is to reduce internal and overhead (I&O) cost through:  Unified BI Solutions  Sharing between departments  Reduction in BI Shelf ware  Leverage what has already been created  Realize ROI, which was original intent - Gartner Group

4. January 16 / Slide 4 / 2_04_Belanger A growing number of clients realize the value of enterprise-wide BI deployments Base: 82 IT decision-makers (percentages do not total 100 because of rounding) “How widespread is your organization’s adoption of BI, data warehousing, and data integration initiatives?” Source: August 2008 Global BI And Data Management Online Survey

5. January 16 / Slide 5 / 2_04_Belanger The Evolution of BI Tools: What happened? Sales & Marketing DW/BI TOOL

6. January 16 / Slide 6 / 2_04_Belanger The Evolution of BI Tools - continued BI Tool 2 Sales & Marketing Finance

7. January 16 / Slide 7 / 2_04_Belanger Even as BI environment consolidation efforts continue, many still use several BI tools “How many different BI products do you have in your own department, and across the entire enterprise?” Source: August 2008 Global BI And Data Management Online Survey Base: 82 IT decision-makers

8. January 16 / Slide 8 / 2_04_Belanger End Result - A Proliferation of Tools Custom Built Reporting Solution BI Tool 2 Data Warehouse BI Tool 1 BI Tool 3 Multiple BI ToolsDisparate Systems Data Warehouse Business Units Finance Sales & Marketing Customer Service Operations

9. January 16 / Slide 9 / 2_04_Belanger End Result – High Cost of Support Custom Built Reporting Solution BI Tool 2 Data Warehouse BI Tool 1 BI Tool 3 Multiple BI Tools Data Warehouse Business Units Finance Sales & Marketing Customer Service Operations On-going System Cost $1,650,000 $2,300,000 $1,850,000 $2,100,000 Total Cost: $7,900,000

10. January 16 / Slide 10 / 2_04_Belanger Why now is the time to Activate! Costs, Risks and missed Opportunities  Multiple tools strap organizations with excessive support cost and reduce user adoption.  Economic weakness brings renewed focus on reducing cost.  Inability to differentiate your organization from information driven opportunities.  Organizational growth is constrained without insight provided via accurate and readily available information.

11. January 16 / Slide 11 / 2_04_Belanger BI Rationalization – Oracle BI Tool Enablement ETL Data warehouse Database AnalyticsOLAPReportingData miningDashboards Product 1 Product 2 Product 4 Product 3 Prod. 2 Product 5 Pre 2007 2007+ Until recently a company would have to purchase multiple tools to meet information delivery needs. This is no longer the case. Oracle Why now is the time – Enabled by Tools!

12. January 16 / Slide 12 / 2_04_Belanger Oracle BI Suite Enterprise Edition Plus OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle PeopleSoft, Siebel, Custom Apps Files Excel XML Business Process Financial Performance Management Applications Insight Performance Action Set Goals Plan Monitor Analyze Report Align Hyperion Essbase Oracle BI Server Common Enterprise Information Model Reporting & Publishing Financial Reporting BI Publisher Interactive Reporting SQR Production Reporting Web Analysis Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Interactive Dashboards answers the call answers the call

13. January 16 / Slide 13 / 2_04_Belanger Rationalized BI Organization Custom Built Reporting Solution BI Solution 2 Data Warehouse Reduced BI ToolsOn-going System Cost $2,300,000 $2,100,000 Total Cost: $4,400,000 Savings of: $3,500,000 Business Units Finance Sales & Marketing Customer Service Operations Reduction of $1,650,000 Reduction of $1,850,000

14. January 16 / Slide 14 / 2_04_Belanger Standardizing on a single business intelligence (BI) reporting and analysis solution is a good idea in theory... companies can save money by standardizing but must plan for a long, slow migration that may not be practical. (Forrester Research) TUSC cuts conversion costs and time by up to 50%. The struggle of standardization

15. January 16 / Slide 15 / 2_04_Belanger Don’t hide, TUSC can help

16. January 16 / Slide 16 / 2_04_Belanger TUSC answers the call with Rolta Business Intelligence Exchange  A proven Methodology paired with industry leading tool kits that systematically coverts one BI reporting environment into another. Saving 30% - 50% less time versus manual effort.

17. January 16 / Slide 17 / 2_04_Belanger Data and Technology Assessment Road Map Development Cleansing Environment Conversion to Target Platforms rBIX Utility that automates migration of:  Queries  SQL  Reports  Data Models  Rules  Interactivity  Universes Our Approach – Roadmap to Rationalization: Migration time and Expense Reduced by up to 50%

18. January 16 / Slide 18 / 2_04_Belanger Tran sitio n Inception Iteration (X ) Elaboration Construction Transition PlanAnalyze & cleanse DesignConvert & Build TestDeploy Project Definition & Scope & Milestones BI Assessment and Solution Framework Current architecture review Identify Redundancy and Commonality Design Logical Data Model Design Output Templates Design Data Mappings Design Technical Architecture Design Universe Presentation Layer Build Technical Infrastructure Create target output from conversion Report Creation Plan Parallel & System Testing Execute Parallel & Integration Testing User Acceptance Testing Plan Deployment Deploy to Production Conduct Training Plan Operations Support Build Universe/ Data Model Establish Test Strategy Stakeholder Identification Resource Plan Roadmap to BI Rationalization Quality Assurance

19. January 16 / Slide 19 / 2_04_Belanger During Inception Phase: The Cost Justification B aseline Cost Structure Based on Industry Averages typical BI spend per 1000 user, 500 report deployments incur the following cost structures: Using we can consolidate this platform in 2,500 hours and at a cost of $425,000. Cost ClassificationCost Estimate Software Support & Maintenance (based on 20%) $400,000 Hardware Costs$300,000 Internal Resource Support: Avg.3-5 Resources $300,00 Total:$1,000,000 That is clear concise ROI Justification upfront! Saving your organization more than $600K in first year!

20. January 16 / Slide 20 / 2_04_Belanger rBix Rationalization Manual vs Cost Estimate In comparison here is the cost to consolidate this platform doing a completely manual conversion compared to using Cost Comparison - Based on 500 Reports Consolidation via Manual Process Consolidation using Estimated Time Savings 5000 Hours2500 Hours Estimated Cost $850,000$425,000 CUT TIME & COST IN HALF!

21. January 16 / Slide 21 / 2_04_Belanger Tran sitio n Inception Iteration (X ) Elaboration Construction Transition PlanAnalyze & cleanse DesignConvert & Build TestDeploy Project Definition & Scope & Milestones BI Assessment and Solution Framework Current architecture review Identify Redundancy and Commonality Design Logical Data Model Design Output Templates Design Data Mappings Design Technical Architecture Design Universe Presentation Layer Build Technical Infrastructure Create target output from conversion Report Creation Plan Parallel & System Testing Execute Parallel & Integration Testing User Acceptance Testing Plan Deployment Deploy to Production Conduct Training Plan Operations Support Build Universe/ Data Model Establish Test Strategy Stakeholder Identification Resource Plan Roadmap to BI Rationalization Quality Assurance

22. January 16 / Slide 22 / 2_04_Belanger Construction-Conversion Phase: Our Proprietary Tool Kits – Power to the Solution Our solution programmatically reads all BI metadata about each report object in source system and seamlessly translates that definition into the target platform report object.

23. January 16 / Slide 23 / 2_04_Belanger Hard ware costs BI Architecture & Scalability BI Functionality Software Costs Time to Implement Data Architecture User Training Support and Maintenance TCO Results of moving to a single BI platform:  Transparency into total cost of ownership (TCO) and will lead to clear ROI determination.  Single view of company business.  Increase user base.  Significant reduction in TCO.  Leveraging a tool that best meets the needs of the business.  Effort to move to single BI Platform with TUSC recovered in 0-3 years. BI Rationalization – Final Result

24. January 16 / Slide 24 / 2_04_Belanger SITUATION:  Dissatisfied with current BI software  Expiring maintenance contract; cost about to increase by 135%  Four months to select vendor and convert existing environment  500 users on legacy (Cognos) software SOLUTION:  Developed requirements and assisted in vendor selection  Implemented new environment  Transitioned from Cognos to Oracle RESULT:  Automated conversion of 90% of reports within four months  Reduced annual cost by $435,000 and improved user satisfaction  Increased consistency and credibility of data  Increased user base (for Oracle) by 20% BI Rationalization Success Stories

25. January 16 / Slide 25 / 2_04_Belanger SITUATION:  Customer paying to support, maintain, and develop multiple BI reporting environments  Users unsure which system to leverage for various reporting needs  Concern about cost and time to consolidate to one BI environment SOLUTION:  Rolta EICT developed road map to reduce steep costs and user conversion by consolidating to one target Oracle BI Platform  Transitioned customer from Microstrategy and others to Hyperion RESULTS:  Completed originally estimated 15 month engagement in 6 MONTHS  Consolidated 3500+ reports into 40 reports!  Cut software maintenance fees by $450,000 (by ending Microstrategy agreement)  Eliminated production and back up servers required for Microstrategy environment  Reduced dedicated time of support and development staff to free up for new initiatives  Increased consistency and credibility of data  Eliminated “user confusion” making the lines of business more productive in a single environment BI Rationalization Success Stories, cont.

26. January 16 / Slide 26 / 2_04_Belanger BI Rationalization: Now is the Time! High Costs Information Silos BI is a barrier instead of an enabler Clear ROI Justification Programmatic Migration of BI Content Assists every step of the way Major Organizational Cost Savings Create a streamlined and agile enterprise Drive efficiency and competitive differentiation in market

27. January 16 / Slide 27 / 2_04_Belanger THANK YOU FOR YOUR TIME TODAY! Contact Info Vincent Belanger TUSC Partner – BI & Data Management belangerv@tusc.com belangerv@tusc.com