1. How to grow on emerging and fragmented markets? The exclusive online shopping experience

2. Why? 2 – Potential of growth is bigger – Economies of scale (warehousing, purchasing, support activities) – Adapt to local consumer preferences – Marketing is diluted Can you reach a critical mass fast enough?

3. Which table? 3 FINLAND LITHUANIA LATVIA ESTONIA SWEDEN RUSSIA

4. 4 – Same market caracteristics – More mature – Good timing – Not profitable – Marketing is diluted Which table?

5. 5 Products + Content generation + Customer support

6. 6 Nadim Taoubi, CEOoo [@]: nadim@ooolala.ee [M]: + 372 5303 0002