1. Canada and a Roaring Economy
Canadian History

2. Overview
The Roaring Twenties saw boom times in Canada. Unemployment was low; earnings for individuals and companies were high.
Greater disposable income meant a consumer society was being born.
Labourers were also thrust to the forefront of social change because of terrible working conditions.

3. Whimper before the Boom
During the war Canada's resource industries and manufacturing industries operated at full capacity, even contributing to the war effort.
The 1920s started with a short economic ‘whimper’. Industries that produced war materials had to stop production while they change their equipment and material for peacetime production.

4. Boom in Old and New Industry
By the economic slump that followed the First World War was over.
World economies had improved and countries were buying Canadian goods.
Demand for Canadian wheat reached record levels in the 1920s.
Domestic and foreign industrial demand for iron ore, nickel, zinc and copper caused a mining boom.

5. Growth in Industry
The Canadian pulp and paper industry expanded rapidly during the 1920s.
Demand was huge in the American market.
During the 1920s Canada exported more pulpwood and newsprint than the rest of the world combined.

6. Automobiles
Automobile production grew from a small industry to become the fourth largest manufacturing industry in Canada.
Production of new household products also increased.
Radios, record players as well as other labour saving electrical appliances.

7. Tariffs Tariff: Tax on foreign goods being imported.
The federal government introduced tariffs to protect Canada’s manufacturing and industrial base.
Example: US made farm machinery was taxed so that it was more expensive than Canadian-made farm machinery.
What did this do for Canadian companies?

8. Drastic Change
Economic prosperity and new technological developments brought about enormous change.
Many people moved into the cities to work in factories or in service industries like transportation, finance, public administration, and hospitality.

9. Changes….
Wages were rising for many people and for the first time people could buy stuff on an installment plan.
Beginning of a debt society.
Workers had more income......what does this mean?

10. Canada becomes a Consumer Society
Along with the 1920s came with a number of consumer products that many Canadian families ‘had’ to have.
Mass Media was introduced in the 1920s, in fact, by 1929 there were 300,000 radios in Canada, up from fewer then 10,000 radios in 1924 (beginning of boom)
Mass media = Mass Advertising

11. Don’t Worry - Shop
Mass advertising along with job security and higher incomes meant that they could spend money on things other then the basic necessities.
There was more ‘disposable’ income.

12. Advertising
Advertisers made luxury items seem like necessities to hundreds of thousands of Canadians.
There was an astounding range of household goods made available by places like EATONS.

13. Advertising
EATONS catalogue was a central feature in every Canadian household.

14. Miracles
Automatic washing machines, hand operated washing machines, electric irons, electric toaster, electric stoves, vaccuum cleaners and sewing machines.
Why did people want to buy things like this?

15. The Biggest Consumer Item
The top consumer item was the automobile.
In 1923, a person could pay $ a month for a Ford. Two years later a person could buy one for $ a month. For slightly less you could get a number of options: a spare tire, speedometer, and lights.
Buying it was made easier by the introduction of mass production plants.

16. Automobiles
By 1928 there were many other automobile plants in Canada and the United States.
Canadians could shop around, they could buy a Chevrolet or Pontiac.
By 1929 a large percent of Canadians owned cars, in fact over 10 years it had increased 300%.

17. What did the automobile do for Canadians?
Before the 1920s only the rich could travel Canada.
After the early twenties the average Canadian could.
Canadians went on Sunday family drives.

18. The Radio and the Family
Radio was a way for families to spend time with on another.
The entire family would huddle around a radio set and listen to their favourite weekly shows of music, comedy, soap opera, education, news and preaching.

19. Conclusion
The economic boom made life easier for many Canadians and in some ways it brought families together.