1. Chapter 4: Marketing Techniques Definition of networking: “ Developing and keeping relationships with others.” Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

2. Chapter 4: Marketing Techniques Do’s of Networking Give as much as you get Report back Follow up on leads Be businesslike Keep old network Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

3. Chapter 4: Marketing Techniques Networking Do’s (cont.) Call network members Expand network Have clear expectations Include all ages Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

4. Chapter 4: Marketing Techniques Telemarketing Use the phone in your job search to: Perform networking Seek information Answer classified ads Follow up on resume Follow up on interview Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

5. Chapter 4: Marketing Techniques Telemarketing (cont.) Use the phone in your job search to: Contact references Follow up on leads Thank contacts Thank references Inform family and friends Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

6. Chapter 4: Marketing Techniques Additional Guidelines for Telemarketing Make a list of companies to be called Plan calls carefully Write down key points Practice Follow up on calls Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

7. Chapter 4: Marketing Techniques Additional Guidelines (cont.) How to Handle Objections on the Phone 1. Get It 2. Respond with Benefit 3. Reintroduce Original Request Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

8. Chapter 4: Marketing Techniques Career Fair Tips Dress for an interview Take resumes, business cards, pen, portfolio Have firm handshake, direct eye contact, a smile Research employers Talk to each employer, network Approach employers individually Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.

9. Chapter 4: Marketing Techniques Career Fair Tips (cont.) Attend at less crowded times Prepare introductory talk Be prepared for on-the-spot interview Have insightful questions to ask Work to maintain enthusiasm, energy Take short breaks but not too many Lamarre, Career Focus, Third Edition Copyright © 2006 by Pearson Education. All rights reserved.