1. The Weather Channel Gets Social @derekvannostran@weatherchannel

2. Integrating Social in Our Marketing Plans @derekvannostran@weatherchannel

3. Our Social Media BHAG Personally interact with everyone who is discussing weather, everywhere, every time. @derekvannostran@weatherchannel

4. Guiding Principles Recognize Inform Connect Entertain @derekvannostran@weatherchannel

5. Case Study: ………… @derekvannostran@weatherchannel Challenge: Capitalize on abundance of weather-caught-on-camera content

6. Case Study: Irene @derekvannostran@weatherchannel Challenge: Cover developing severe weather story across multiple platforms

7. Case Study: Coast Guard Alaska @derekvannostran@weatherchannel Challenge: Launch a new show, when few know you have any shows

8. Case Study: Twitter Integration @derekvannostran@weatherchannel Challenge: Integrate real-time social weather conversation across platforms

9. Twitter Integration: Tweet Flow @derekvannostran@weatherchannel

10. Twitter Integration: weather.com @derekvannostran@weatherchannel

11. Twitter Integration: TWC Mobile @derekvannostran@weatherchannel

12. Twitter Integration: On-Air Insert Video Here @derekvannostran@weatherchannel

13. What’s Next? @derekvannostran@weatherchannel Social weather phase 2: Create personal connections Most Popular

14. Thank You! @derekvannostran dvannostran@weather.com @weatherchannel facebook.com/TheWeatherChannel