1. GUIDED ANALYSIS OF ADVERTISING COPYWRITING

2. LOOK AT THE CYMBALTA AD 

3.  Is there fair balance? ANSWER THE FOLLOWING QUESTIONS

4.  Is there fair balance?Yes. ANSWER THE FOLLOWING QUESTIONS Fair balance

5.  Is there a claim? ANSWER THE FOLLOWING QUESTIONS

6.  Is there a claim?Yes. ANSWER THE FOLLOWING QUESTIONS Claim

7.  Is there substantial evidence? ANSWER THE FOLLOWING QUESTIONS

8.  Is there substantial evidence? Yes. ANSWER THE FOLLOWING QUESTIONS Substantial evidence

9.  Is there a benefit? ANSWER THE FOLLOWING QUESTIONS

10.  Is there a benefit? Yes. ANSWER THE FOLLOWING QUESTIONS Benefit

11.  What is the brand name? ANSWER THE FOLLOWING QUESTIONS

12.  What is the brand name? Cymbalta. ANSWER THE FOLLOWING QUESTIONS Brand name

13.  What is the generic name? ANSWER THE FOLLOWING QUESTIONS

14.  What is the generic name? duloxetine. ANSWER THE FOLLOWING QUESTIONS Generic name

15. LOOK AT THE CRESTOR AD 

16.  Is there fair balance? ANSWER THE FOLLOWING QUESTIONS

17.  Is there fair balance?Yes. ANSWER THE FOLLOWING QUESTIONS Fair balance

18.  Is there a claim? ANSWER THE FOLLOWING QUESTIONS

19.  Is there a claim?Yes. ANSWER THE FOLLOWING QUESTIONS Claim

20.  Is there substantial evidence? ANSWER THE FOLLOWING QUESTIONS

21.  Is there substantial evidence? Yes. ANSWER THE FOLLOWING QUESTIONS Substantial evidence

22.  Is there a benefit? ANSWER THE FOLLOWING QUESTIONS

23.  Is there a benefit? Yes. ANSWER THE FOLLOWING QUESTIONS Benefit

24.  What is the brand name? ANSWER THE FOLLOWING QUESTIONS

25.  What is the brand name? Crestor. ANSWER THE FOLLOWING QUESTIONS Brand name

26.  What is the generic name? ANSWER THE FOLLOWING QUESTIONS

27.  What is the generic name? rosuvastatin. ANSWER THE FOLLOWING QUESTIONS Generic name