2. Magazines and the popularity of soft news VS

3. Circulation Taken from the Audit Bureau of Circulations Australia’s most popular magazine Women’s weekly has a circulation of 493 000 a month Second most popular Woman’s Day has a circulation of 408 000 a week

4. Content http://womansday.ninemsn.com.au/ Woman’s Day: Even balance between celebrity news and lifestyle http://au.lifestyle.yahoo.com/who/ Who: Stronger emphasis on celebrity gossip

5. What makes celebrity magazines popular? Generation x & y are heavy users of magazines reading 5+ issues per month source : Roy Morgan Celebrity magazines are popular amongst generation x and y who are often time poor and seek escapism into the private lives of celebrities. People want to be entertained.

6. Future Celebrity magazines are becoming the norm in the magazine market.