1. How would you define advertising?
How would you define advertising?
Objective: Students will be able to define advertising and determine its impact on society.

2. TO DO LIST: COPY Advertising Notes
WATCH:
Advertising Techniques: Describe Recent commercials

3. Introduction to Advertising

4. Defining Modern Advertising
Five basic components:
Paid communication
Sponsor is identified
Tries to persuade or influence
Reaches a large audience
Conveyed through impersonal mass media
Advertising is paid persuasive communication
Uses nonpersonal mass media to reach broad audiences to connect an identified sponsor with a target audience

5. Key Concepts of Advertising
Strategy
Creative idea
Execution
Media
The logic and planning behind the ad
Advertisers develop ads to meet objectives
Advertisers direct ads to identified audiences
Advertisers create messages that speak to the audience’s concerns
Advertisers run ads in the most effective media

6. Key Concepts of Advertising
Strategy
Creative idea
Execution
Media
The central idea that grabs the consumer’s attention
Creativity drives the entire field of advertising

7. Key Concepts of Advertising
Strategy
Creative idea
Execution
Media
Effective ads adhere to the highest production values in the industry
Clients demand the best production the budget allows

8. Key Concepts of Advertising
Strategy
Creative idea
Execution
Media
Communication channels that reach a broad audience
How to deliver the message is just as important coming up with the creative idea of the message

9. The Functions of Advertising
Builds awareness of products and brands
Creates a brand image
Provides product and brand information
Persuades people
Provides incentives to take action
Provides brand reminders
Reinforces past purchases and brand experiences

10. Techniques
For each of the below advertising Techniques, Describe a recent commercial you have seen that used that technique . This will be collected at end of period.
Association
Call to action
Claim
Games and Activities
Humor
Hype
Must-have
Fear
Repetition
Sense appeal
Special ingredients
Testimonials and endorsements
Prizes, sweepstakes, and gifts