Presentation is loading. Please wait.

Presentation is loading. Please wait.

Being a Wise Consumer.

Published byAlbert Briggs Modified over 9 years ago

Similar presentations

Presentation on theme: "Being a Wise Consumer."— Presentation transcript:

1 Being a Wise Consumer

2 Factors to Consider When Buying a Product
Safety Cost Warranty Consumer Testing

3 Fraud: when a person lies to obtain money or property Quackery: selling useless medical treatment or products

4 Advertising Techniques
Plain Folks: shows use by ordinary people Snob Appeal: Product use makes you part of elite group Bribery: Give something extra Testimonial: Celebrity uses product Wit and Humor: Viewer attracted by having reason to laugh or use of clever visual or language Simple Solutions: Solve many problems with one solution Card Stacking: stressing positive qualities while ignoring negative qualities Glittering Generalities: use of appealing words and images Bandwagon: desire to join the crowd Avant-Garde: use of product puts user ahead of time Facts and Figures: use of statistics and factual information Weasel Words: suggests positive meaning without guarantee Magic Ingredients: a miraculous discovery make product super effective Patriotism: buying this shows your love for you country Diversion: tackles problem but throws in emotional distraction Transfer: use of words to suggest positive qualities

Download ppt "Being a Wise Consumer."

Similar presentations

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.
Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.

Propaganda Techniques used to influence opinions, emotions, attitudes or behavior. The purpose is to benefit the sponsor. It appeals to the emotions not.
Mrs. Moulton * British Literature Where in your daily life do you experience advertising?

Mrs. Moulton * British Literature Where in your daily life do you experience advertising?
3 Main Appeals and Advertising Techniques. 3 main appeals! ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to.

3 Main Appeals and Advertising Techniques. 3 main appeals! ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to.
Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.

Propaganda Information that is spread to influence the way people think, often to gain support for a cause May twist facts and use generalizations to sell.
What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.

What Influences My Choices? Lesson 2.4 & 2.5. Learning Targets (p.99) Today in class, I will… ◦ Identify advertising techniques used in various advertisements.
Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.

Techniques and Uses. Definition techniques used to influence opinions, emotions, attitudes or behavior Purpose: to benefit the sponsor to persuade Appeals.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,

Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Advertising Techniques Don’t be a sucker! These are the advertising techniques companies try to trick you with to buy their product! “A sucker is born.

Advertising Techniques Don’t be a sucker! These are the advertising techniques companies try to trick you with to buy their product! “A sucker is born.
Techniques of Persuasion and Propaganda U sed in Advertising.

Techniques of Persuasion and Propaganda U sed in Advertising.
Persuasive Techniques Propaganda and Advertising.

Persuasive Techniques Propaganda and Advertising.
8/25/2015 1 Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.

8/25/ Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.
Advertising Persuasive Techniques

Advertising Persuasive Techniques
Advertising Basics for Marketing

Advertising Basics for Marketing
What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,

What is propaganda? 1 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person 2 : ideas,
Advertising Techniques What creates the need? “Buy it for me now!”

Advertising Techniques What creates the need? “Buy it for me now!”
ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.

ADVERTISING TECHNIQUES Notes for 1 st Period Writing Persuasion Unit.
Persuasion Is All Around You! “Can You Hear Me Now?”

Persuasion Is All Around You! “Can You Hear Me Now?”
Persuasion Techniques. Why use persuasion? Simply stated, people use persuasion because they want people to do, say, or believe a particular thing.

Persuasion Techniques. Why use persuasion? Simply stated, people use persuasion because they want people to do, say, or believe a particular thing.
Crystal Blue Persuasion The Art of Getting Others to See Your Point of View.

Crystal Blue Persuasion The Art of Getting Others to See Your Point of View.

Similar presentations

Ads by Google