1. Type of Advertising Institutional advertising Brand advertising ***
Classified advertising
Promotional advertising
Advocacy advertising
On the basis of geographical spread
National ***
Local
Global
Classification of the advertisement on the basis of target group
Consumer ***
Industrial
Trade
Classification of the advertisement on the basis PLC
Informative
Persuasive
Reminder ***
AIDA
Please consider this model and analyse the ad as to what are the results generated by the company through thus campaign or a single ad

2. Ad Analysis Attention getting technique Shock, surprise, drama.
Message
The message given to the audience is that as an established brand in the market the company efforts are to maintain a BRAND RECALL and reinforce its image.
Visual and sound Effects
High drama created due to the scene , commotion due to some breaking news, excellent attention grabbing gig.
What motives are being addressed?
attention grabbing,
creating a space in the mind of the consumer.
For the consumer
humor,
exaggeration and,
satire
A good mix of all the above emotions is used in the ad to bring about a moment of happiness which will remain in the minds of consumer.

3. To test the effectiveness……
The effectiveness of an ad depends on various factors, most importantly the objectives behind the development and the release of an ad
Appropriateness of messages :-
Extremely creative hence the message becomes unclear.
Visuals and sound effects :-
It is the best combination of visuals and sound effects used to deliver the idea.
Rational Appeals:
Feature Appeal
Rational Motives :
Quality
Dependability
Durability
Performance
Efficiency
:Personal States or Feelings:
Excitement
Happiness
Joy
Advertising Executive Techniques:
Dramatization
Humour
Combinations

4. Type of Advertising Institutional advertising Brand advertising ***
Classified advertising
Promotional advertising
Advocacy advertising
On the basis of geographical spread
National ***
Local
Global
Classification of the advertisement on the basis of target group
Consumer ***
Industrial
Trade
Classification of the advertisement on the basis PLC
Informative ***
Persuasive
Reminder ***

5. Ad Analysis Attention getting technique Message
Sarcasm. There is a social message which is conveyed through intelligent combination of a generic situation being tackled in a different way
Message
The message given to the audience is that as a challenger brand in the market the company efforts are to create a unique identity and reinforce its image.
Visual and sound Effects
The best example to present common sense presented in a uncommon way
What motives are being addressed?
attention grabbing,
creating a space in the mind of the consumer.
For the consumer
Sarcasm
Pricks the conscience,
satire
Social concern
A good mix of all the above emotions is used in the ad to bring about a moment of truth which will remain in the minds of consumer.

6. To test the effectiveness……
Appropriateness of messages :-
Extremely creative and a sarcastic way of promoting the brand with a social cause by relating it to the consumers everyday problems hence even if the message becomes unclear the brand register in the mid of the consumer .
Visuals and sound effects :-
It is a great combination of visuals and sound effects used to deliver the idea .
Rational Appeals:
Social responsibility and self consciousness is used to Appeal the mind or rationale
Social based feelings :
Embarrassment
Involvement
Rejection
Personal States or Feelings:
Actualisation
Ambition
Arousal
Pride
Self Esteem
Advertising Executive Techniques:
Dramatization
sarcasm
Combinations