1. ADVERTISING TECHNIQUES Propaganda and Persuasion

2. bandwagon appeal Exploits the desire to join the crowd or be on the winning side; popular facts and figures Statistics and factual information used to prove the superiority of the product

3. glittering generalities Appealing words and images to make you feel that by using the product your life will improve name callingUsing terms with negative connotation to describe the opposing product or user

4. PatriotismSuggests that if you buy this product - you love your country plain folkSuggests that the product is practical and a good value for ordinary people

5. snob appealUse this product and you are part of an elite group with a luxurious and glamorous lifestyle testimonialFamous personalities endorse a product and you are ‘like’ them if you use the product

6. wit and humorAttention is paid to ads that entertain and customers are attracted to this cleverness transferWords and ideas are used to suggest the positive qualities that should be associated with the product and user