1. Advertising Techniques
Key Concepts, page 41 in cream packet

2. Fear appeals to audience's sense of fear
If you can make people scared, then they will believe or buy anything

3. Bandwagon Feel like dancing?? everyone else is doing it.
idea of a parade, where happy people go by on bandwagons and people in the crowd have the urge to 'hop on‘
an age-old technique used to recruit soldiers for war or sell hamburgers to the masses.
Feel like dancing??

4. Shock Advertising used to gain attention free publicity
can be effective for increasing brand awareness and an eventual rise in sales
Many companies do not even show their product

5. Conflict
relies on the audience's interest in seeing the conflict resolved
can sometimes lead to shock advertising if scandalous or controversial

6. Testimonials Do you like DoubleMint Gum? Chris Brown does.
 more likely to buy a product that he or she if spokesperson is famous
appeals to the audience's sense of ethos
person from the testimonial usually comes from the same demographic group as the target audience
Do you like DoubleMint Gum?
Chris Brown does.

7. Problem/solution (or benefit)
convince someone that they have a problem, sell them a solution
if an audience can identify with one characteristic of the problem, then they can be persuaded to believe that they must buy into the solution.

8. Anti-advertising
draws attention to and increases awareness of the conventions of advertising
Tells the audience that they are smart enough to see through the tricks played by advertisers
breaks the rules of advertising

9. Which techniques are used and to what effects?
German Coast Guard
Embrace Life
MTV Global Warming Ad
Party All Night
Pro-aging
Unhate