1. Do Now – p. 76 Describe how Obama looks in this poster.
What did the artist want the viewer to think when they saw this poster?
Did the artist achieve his goal? Why or why not?
Copy and Answer

2. Today’s Objectives
What techniques are used by politicians in their advertisements and posters?
Why do they use them?
Which of the techniques is most effective? Which of the techniques is least effective?

3. Political Advertising Techniques
Notes
p. 77
Political Advertising Techniques
Name Calling – Using personal attacks on an opponent to distract voters from the issues
Transfer – Using symbols or images to evoke emotion
Bandwagon – Creating the impression that everyone supports a candidate or cause
Plain Folks – Using “everyday” images and language to show that the candidate is a regular person

4. Political Advertising Techniques
Notes
p. 77
Political Advertising Techniques
Testimonial – Having a celebrity endorse a candidate
Card-Stacking – Using facts, statistics or other evidence to support an argument
Glittering Generalities – Using vague and sweeping statements that appeal to voters but don’t really say anything

5. Political Advertising Activity
Notebook
p. 76
Political Advertising Activity
Create your own campaign poster for one of the candidates for president that we have already covered (including Barack Obama)
Use at least one of the techniques that we learned about today
Your poster must have…
The name of your candidate
A slogan or message
AND a picture or symbol
Below, write down which technique you chose and explain why

6. Reflection – p. 76
Which of the advertising strategies that we learned about today do you think are the most effective and why?
Which was the least effective and why?