1. SPEECHCRAFT Building Your Club to 20 Members or More A Presentation for Toastmaster Leaders, to Include Area Governors and Speechcraft Coordinators

2. Low Membership Clubs z - What’s the big deal?

3. Low Membership Issues For Leadership zOfficers Serve Over and Over = Burn Out zMissed Opportunities for others to Lead

4. Low Membership Issues For The Club zHard to put on Quality Meetings zParticipants Play Multiple Roles zSmall Audience for the Speakers zAbsences Really Hurt y20 member club missing 2 versus 10 member club missing 2 zGuests Don’t Want to Join Because It Looks Like Too Much Work!

5. Attrition is Normal Fact: If you are not building membership, you are dying. Each club should be bringing in one new member every month.

6. Why Speechcraft? zQuick Infusion of 10-15 Members zGet “Inactive” Members Involved yMembership Retention- Opportunity to Recognize and Use the Leadership Skills of more Experienced TM Members They can also be mentors for the Speechcrafters zSpeech Topics Provided yExisting members give the educational speeches xMake every speech a manual speech zQuick Start in TM for Speechcrafters zSuccessful Clubs Routinely Provide 1-2 Speechcraft Programs a Year for Membership Building

7. What Is a Speechcraft? zNormally 4 to 8 Weeks Long zCan Be Advertised as a Public Speaking Course zNormally for Non-Toastmasters ySometimes Very New Members Participate as Speechcrafters

8. Marketing Your Speechcraft zAim at Non-Toastmasters yImprove Communication Skills yImprove Personal and Professional Marketability yPromotions yProvides an Edge in Today’s Job Market zCharge $50 to $55 - NOT a Fund Raiser yOffer Money Back Guarantee y - Better Turnout because they have paid yOffer 6-months Free Toastmasters Membership at the Completion zLimited to 15 Openings

9. Close The Sale – TM Membership zSkills Developed - Use It or Lose It zJoin Toastmasters z1st 6 Months Free yCovered by their registration fee zOn their Way to CC - Recognition yUp to three speeches can count towards CC

10. Club Gets Good Members As Speechcrafters, the participants are actively involved in speaking or evaluating at EVERY meeting so they are: yUsed to Attending yUsed to Participating

11. You Can Make It Happen Goal: Make Sure That A Speechcraft Happens In Your Area Before the end of June 2007