1. BY: KARUNA SHARMA Karuna Sharma

2.  The study of the characteristics of human populations, such as size, growth, density, distribution, and vital statistics. Karuna Sharma

3.  It is said that 'management is men’ and ‘market is people’  Demographic diversity between and within nations is very conspicuous  Demography is also an important basis for market segmentation Karuna Sharma

4.  Age  Gender  Income Distribution  Family Size  Family Life Cycle  Occupation  Education  Religion  Social Class Karuna Sharma