1. Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Warren Raisch SVP, Professional Services WebSideStory Inc. Warren Raisch SVP, Professional Services WebSideStory Inc.

2. 1,300+ Enterprise Customers Headquartered in San Diego, CA The Only Public & Profitable Web Analytics firm Two issued patents and more pending 300+ Employees Recently Acquired Visual Science Active Marketing Suite - solutions with powerful ROI Pioneering Market Leader In Digital Marketing & Customer Analytics Solutions WebSideStory Inc.

3. Measuring Success & Failure Through a series of “Micro Conversions” Where are you losing your Customers?

4. Return On Action Calculator Conversion Step VISIT LIFE CYCLE Conversion Rate Between Steps Abandonment Rate Between Steps Cumulative Conversion Rate Cumulative Abandonment Rate Improvement Objective New Cumulative Conversion Rate Individual Weekly Revenue Impact* 1 TOTAL VISITS NA 100.00%0.00%0%100.00% GOAL: Increase Conversion 2% 2 BEYOND LANDING PAGE VISITS 62.95%37.05%62.95%37.05%25%87.95% 3 CATEGORY LEVEL (CAT) 105.38%-5.38%66.34%33.66%0%92.69% 4 SUB -CATEGORY LEVEL (RFN) 86.09%13.91%57.11%42.89%0%79.80% 5 PRODUCT DETAIL LEVEL (PDP) 63.40%36.60%36.21%63.79%10%58.57% 6 SHOPPING CART 23.63%76.37%8.56%91.44%5%16.77% 7 CHECKOUT (MEMBER INFO) 69.43%30.57%5.94%94.06%5%12.48% 8 CHECKOUT (BILLING) 84.18%15.82%5.00%95.00%10%11.75% 9 CHECKOUT (PAYMENT) 90.36%9.64%4.52%95.48%5%11.21% 10 CHECKOUT (REVIEW) 91.32%8.68%4.13%95.87%5%10.80% 11 CHECKOUT CONFIRM (PROCESSING) 96.00%4.00%3.96%96.04%0% 10.36%

6. Desktop ActiveReports /ActiveAlerts Turning Insights into Immediate Actions Live on Desktop (hundreds of reports) Generates eMails and/or Text Messages Customized to every users KPI’s

7. Navigation not aligned with fabric Retail Keyword Campaign Tracking Example

8. WebSideStory Summary Identify specifically what success is for your company Set your Benchmarks on current performance Communication is critical- Put your insights into a form that will empower your company to take action. Measure Your Success & Failures through a series of Micro-Conversions that are identifiable and actionable