1. DIGITAL MARKETING EXERCISES APPCAMPUS

2. Click to edit Master title style Exercise – Plan your Keywords Write down keywords for your company or application: Brand & Product Names Key Features and Functions Related key terms

3. Click to edit Master title style Exercise – Decide Keywords Keyword(s)Webpage Homepage Products News Support

4. Click to edit Master title style Exercise : Optimise your website Homepage Keyword: Page Title URL Description Heading 1 Content Paragraph Image Tag

5. Click to edit Master title style Exercise – Create eNewsletter Content Objective: Subject: max. 5 words Headline Headline body text Headline call for action Write first paragraph Links

6. Click to edit Master title style Exercise: Campaign Planning Campaign Task Research: Industry average click- through rate and conversion Objectives : Concrete number of downloads Buy ModelAssets Needed Ad Network AppSegmentBenefitStrap lineMediaKPIs