1. PROMOTING HEALTHY DIETS Marilou R. Enteria Nutrition Officer IV
Nutrition Information and Education Division
National Nutrition Council
A pleasant afternoon everyone!

2. 2012 Nutritional Guidelines for Filipinos
1 Eat a variety of foods every day to get the nutrients needed by the body.
2 Breastfeed infants exclusively from birth up to 6 months then give appropriate complementary foods while continuing breastfeeding for 2 years and beyond for optimum growth and development.

3. 2012 Nutritional Guidelines for Filipinos
3 Eat more vegetables and fruits everyday to get the essential vitamins, minerals and fiber for regulation of body processes.
4 Consume fish, lean meat, poultry, egg, dried beans or nuts daily for growth and repair of body tissues.
5 Consume milk and other calcium-rich foods such as small fish and shellfish, every day for healthy bones and teeth.

4. 2012 Nutritional Guidelines for Filipinos
6 Consume safe foods and water to prevent diarrhea and other food- and water-borne diseases.
7 Use iodized salt to prevent Iodine Deficiency Disorders.
8 Limit intake of salty, fried, fatty and sugar-rich foods to prevent cardiovascular diseases.

5. 2012 Nutritional Guidelines for Filipinos
9 Attain normal body weight through proper diet and moderate physical activity to prevent obesity and maintain good health.
10 Be physically active, make healthy food choices, manage stress, avoid alcoholic beverage and do not smoke to help prevent lifestyle-related non-communicable diseases.

6. 2012 NGF
Approved by the NNC Governing Board through Resolution No. 6 S and tasked NNC to disseminate
DILG Memo Circular dated 25 February 2014 encouraging support of LGUs for the promotion of the NGF
NNC-ARMM developed NGF for Muslim Filipinos

7. NGF Communication strategy
Consultation workshop to identify target audience, message handle and branding
Qualitative research on the communication strategy
Presentations to NGF-TWG and NNC
Development of communication materials .

8. NGF Communication strategy
Primary target are care providers who take care of providing the food for the family
Secondary targets are adolescents and young adults
Nutritious food need not be expensive.
Nutrition helps to live well and be strong.

9. .

11. 10 Kumainments 1. Kumain ng iba’t-ibang pagkain.
2. Sa unang 6 months ni baby breastfeeding lamang; mula 6 months, bigyan din siya ng ibang angkop na pagkain.
The Ten Kumainments messages.
The human body needs more than 40 nutrients for good health and no single foods can provide all the nutrients needed by the body. So it is very important to eat a variety of foods from all different food groups to supply the needed nutrients in proper amount and balance. Kaya naman, sinasabi sa Kumainment No. 1: Kumain ng iba’t ibang pagkain.
Studies have shown that the first two years or first 1000 days of a child’s life are vital as giving him best nutrition during this period reduces the risk of dying and developing of NCDs. And what is the best for him during this time? Infants should be breastfed exclusively for the first 6 months of life and the give appropriate complementary foods while continuing breastfeeding for 2 years and beyond for optimum growth and development. In short: Kumainment No. 2 states: Sa unang 6 months ni baby breastfeeding lamang; mula 6 months, bigyan din siya ng bang angkop na pagkain.

12. 10 Kumainments 4. Kumain ng isda, karne at ibang pagkaing may protina.
3. Kumain ng gulay at prutas araw-araw.
4. Kumain ng isda, karne at ibang pagkaing may protina.
The Ten Kumainments messages.
Fruits and vegetables are important particularly to get essential nutrients such as vitamins, minerals and fiber for the regulation of body processes. We need to eat 5 servings of fruits and vegetables everyday. And so Kumainment No. 3 reminds us na.. Kumain ng gulay at prutas araw-araw.
Kumain ng isda, karne at ibang pagkaing may protina. Ito ang Kumainment No.4. Protein-rich foods including fish, lean meat, poultry, egg, dried beans or nuts are important of a healthy diet because protein is needed for the growth and repair of body tissues.

13. 10 Kumainments
5. Uminom ng gatas; kumain ng pagkaing mayaman sa calcium.
6. Tiyaking malinis at ligtas ang ating pagkain at tubig.
The Ten Kumainments messages.
For a healthy bones and teeth we need calcium rich-foods such as milk, milk products, small fish and shellfish. As in Kumainment No. 5 states: Uminom ng gatas; kumain ng pagkaing mayaman sa calcium.
Kumainment No. 6 Tiyaking malinis at ligtas ang ating pagkain at tubig. Only reminds us for the importance of access to safe drinking water and to keep our food free from pests and other contaminants to avoid water-borne diseases like cholera and other diarrheal disease.
Iodine Deficiency Disorders such as brain damage, physical and mental retardation and goiter is preventable. Ang kailangan ay gumamit ng iodized salt.
7. Gumamit ng iodized salt.

14. 10 Kumainments 8. Hinay-hinay sa maaalat, mamantika at matatamis.
9. Panatilihin ang tamang timbang.
The Ten Kumainments messages.
Excessive intake of sodium has been linked to high blood pressure particularly in susceptible individuals. And high blood pressure increases the risk of heart disease and stroke. Kaya Hinay-hinay sa maaalat, mamantika at matatamis.
Obesity has been proven to be one of the risk factors of NCDs so attain normal body weight proper diet and moderate physical activity is needed to maintain good health. In tagalog: Panatilihin ang tamang timbang.
Last reminder, to avoid NCDs: Maging aktibo. Iwasan ang alak; huwag manigarilyo.
10.Maging aktibo. Iwasan ang alak; huwag manigarilyo.

15. 10 Kumainments materials
TV and radio plugs
Nutrition school-on-the-air module
Prototype design of collaterals (billboard, poster, magnet, fan)

16. 10 Kumainments materials
Audio-Visual Presentation
3D exhibit materials
Reference handbook for community workers
Press articles/releases for publication

17. Plans for Promotion: through
Mass media
-TV and radio guestings
-Include in NNC website
-Production and distribution of collateral
-Regional local media campaign
CSC memo circular for adoption of 10 Kumainments
National launch during National Conference of Nutrition Action Officers on 23 October

18. 10 Kumainments materials
On-going airing of plugs over TV and radio
Regional launch held
Pick-ups from LGUs, NGOs
Plans for Promotion: through

19. Filipino Food Guides
1974
Your Guide to Good Nutrition
2005
Daily
Nutritional Guide
Pyramid
1996
FNRI Food Guide Pyramid
2014
Pinggang
Pinoy
1948
Basic Six
Slide courtesy of the FNRI-DOST.

20. Healthy Food Plate for Filipino Adults
Pinggang Pinoy
Healthy Food Plate for Filipino Adults
easy-to-understand
uses a familiar food plate model to convey right food group proportions
per-meal basis to meet energy and nutrient needs of Filipino adults
A usual question when in comes to diet is “how much should I eat?” Pinggang Pinoy serves as an easy-to-understand food guide that uses a familiar food plate model to convey the right food group proportions on a per-meal basis to meet the energy and nutrient needs of Filipino adults or 19 years old and above.

21. Pinggang Pinoy
To establish a diet to help Filipinos maintain and even improve overall health and reduce risk of diet-related diseases
Directed to healthy Filipino adults years old with moderate physical activity
Not directed for treatment of disease or individuals with medical problems

22. Pinggang Pinoy
Developed by the Food and Nutrition Research Institute in coordination with the NNC and DOH with support from WHO Philippines
Development entailed:
Review of existing food guide and nutritional status and evidence
Develop preliminary concepts and pre-testing
Experts consultation
Finalization and presentation to NNC Techcom

23. Fish and alternatives – 17% Fruit – 17% Rice and alternatives – 33%
Description of the New Food Guide
1. Pinggang Pinoy shows 4 portions:
-the fruit portion of the plate is represented by banana which should make up about 17% of the plate
-the vegetable portion is represented by malunggay which is about 33%
-the rice and alternatives is represented by a cup of cooked rice also 33%
-the meat portion is represented by fish, 17%
2. The three food groups GO, GROW and GLOW is shown around the rim of the plate
3. The glass is three-fourth filled with water
4. The placemat- the banig design is a traditional hand-woven product of the country
In addition, the equivalent portion sizes per meal are enumerated for the reference.
Vegetables– 33%

30. One day sample menu
When we translate the Pinggang Pinoy icon into an actual meal, the meal for breakfast, lunch and dinner should look like this.
Eating nutritious AM and PM Snack, is also important in order to achieve the right amount of calories and nutrients per day. Drinking 8 glasses of water is also recommended per day as part of a healthy diet.

31. Pinggang Pinoy Soft launch on 4 July 2014
National launch to be scheduled
On-going development of versions for:
3-5 years old preschool children
6-12 years old children
Adolescents (13-18 years)
Pregnant and lactating women
The FNRI, together with a group of experts, is currently developing the Pinggang Pinoy for children as well as for pregnant and lactating women.

32. NNC’s radio programs RADYO MO SA NUTRISYON
To ensure widest dissemination not only of the Pinggang Pinoy and 10 Kumainments but also educate our people about other health and nutrition issues, the NNC has its own mass TV and radio programs:
In 2011 up to 2013, the NNC, in partnership with the ABS-CBN Foundation, Inc. aired the TV program entitled “WHY NOT?” This was an edu-infotainment program that was aired every Saturday morning at ABS-CBN Channel 2 targeting children in order to encourage positive eating behaviors for better nutrition.  Each episode tackles the nutritional benefits of a specific food commodity and other information such as planting, selecting, storing, preparation and cooking. Children found the show not only educational but entertaining as well since nutrition is taught in a fun and interactive way. The NNC replicated DVD copies of Why Not? and distributed these to all Division Schools of DepED for viewing in schools. We are currently replicating copies for distribution to all provinces, cities and municipalities all over the country.
Katumbas ay Biyaya, which is now on its 9th season is a 30-minute radio drama program that tackles nutrition and health related topics. The program airs on DZRH every Saturday, 10: :00 am.
Radyo Mo sa Nutrisyon, block-time nutrition segment, airs over RMN Manila DZXL (558 khz) every Saturday, 12:30 – 1:00 pm. This magazine type program that includes discussions, trivia, interviews, good news, and with audience participation, among others which aims to inform the listening public about government efforts in addressing hunger and malnutrition, as well as other nutrition and related issues.
Nutriskwela Community Radio Stations are local radio stations established by the NNC. As of now there were 25 nutriskwela stations all over the country. Nutriskwela Community Radio aims to empower the remote communities through the dissemination of correct and up-to-date nutrition and health information, as well as educational and developmental information from all relevant sectors of the community, government agencies, and non-government organizations. Ten new stations will be established by 2015 under Phase IV of the project.
RADYO MO SA NUTRISYON
every Saturday over DZXL 558, 12:30-1:00 pm
Youtube: One Nutrition One Nation

33. While at the national level, the NNC will take care of the mass media communication, we count on the local government units, other government agencies, the business sector, and private individuals to help us disseminate the 10 Kumainments. At the LGUs, actions can include advocating for funds for its promotion in communities, schools, workplaces and in public places. We also encourage you to work for local legislation to make sure that canteens, restaurants and carinderias serve vegetables and fruits, for example. And lastly, to work for an enabling environment to help in the adoption of the NGF.

34. Twitter: @NNC_official
For more details: National Nutrition Council 2332 Chino Roces Ave Extn., Taguig City
FB nncofficial
Tel. (02) Fax

35. Let us now watch the
video on the
10 Kumainments.