1. SUPPLY CHAIN AND LOGISTICS MANAGEMENT Multichannel Marketing
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2. SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT KEY CONCEPTS
Logistics – getting the right amount of the right products to the right place at the right time at the lowest possible cost.
Logistics Management – the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods from the point of origin to the point of consumption to satisfy customers requirements.

3. SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT KEY CONCEPTS
Supply Chain – consists of a sequence of firms that perform activities required to create and deliver a good or service to consumers or industrial users
Supply Chain Management – is the integration and organization of information and logistic activities across firms in a supply chain for the purpose of creating and delivering goods and services that provide value to customers

4. Relating logistics management and supply chain management to supplier networks and marketing channels

5. The automotive supply chain includes thousands of firms that provide the 5,000 or so parts in a typical car

6. Paint industry supply chain

7. Aligning a Supply Chain with Marketing Strategy
SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT SUPPLY CHAIN MANAGEMENT AND MARKETING STRATEGY
Aligning a Supply Chain with Marketing Strategy
Understand the Customer
Understand the Supply Chain
Harmonize the Supply Chain with the Marketing Strategy

8. Aligning a Supply Chain with Marketing Strategy
SIGNIFICANCE OF SUPPLY CHAIN AND LOGISTICS MANAGEMENT SUPPLY CHAIN MANAGEMENT AND MARKETING STRATEGY
Aligning a Supply Chain with Marketing Strategy
Dell: A Responsive Supply Chain
Wal-Mart: An Efficient Supply Chain

9. INFORMATION AND LOGISTICS MANAGEMENT IN A CUSTOMER-DRIVEN SUPPLY CHAIN
Information’s Role in Supply Chain Responsiveness and Efficiency
Electronic Data Interchanges (EDIs)
Extranet

10. INFORMATION AND LOGISTICS MANAGEMENT IN A CUSTOMER-DRIVEN SUPPLY CHAIN
Total Logistics Cost consists of expenses associate with transportation, materials handling and warehousing, inventory stockouts (being out of inventory), order processing and return goods handling
Customer Service is the ability of logistics management to satisfy users in terms of time, dependability, communication and convenience.

11. How total logistics cost varies with the number of warehouses used based on inventory costs and transportation costs

12. Supply chain managers balance total logistics cost factors against customer service factors

13. Time Lead Time Quick Response Efficient Consumer Response
INFORMATION AND LOGISTICS MANAGEMENT IN A CUSTOMER-DRIVEN SUPPLY CHAIN
CUSTOMER SERVICE FACTORS
Time
Lead Time
Order Cycle Time
Replenishment Time
Quick Response
Efficient Consumer Response

14. Dependability Communication Convenience
INFORMATION AND LOGISTICS MANAGEMENT IN A CUSTOMER-DRIVEN SUPPLY CHAIN
CUSTOMER SERVICE FACTORS
Dependability
Communication
Convenience

15. INFORMATION AND LOGISTICS MANAGEMENT IN A CUSTOMER-DRIVEN SUPPLY CHAIN
CUSTOMER SERVICE STANDARDS

16. Out-of-Stock (%) and On-Time-Delivery (%)
USING MARKETING DASHBOARDS Diagnosing Out-of-Stocks and On-Time Delivery for Organic Produce
Out-of-Stock (%) and On-Time-Delivery (%)

17. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
TRANSPORTATION
Third-Party Logistics Providers
Service Criteria
Costs
Dependability
Time
Accessibility
Capability
Frequency

18. UPS and Ryder What are third-party logistics providers?

19. Advantages and disadvantages of five modes of transportation

20. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
TRANSPORTATION
Railroads
Intermodal Transportation
Piggy-Back or Trailer on Flatcar (TOFC)
Containers

21. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
TRANSPORTATION
Motor Carriers
Air Carriers and Express Companies
Freight Forwarders/ Express Companies

22. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
TRANSPORTATION
Pipelines
Water

23. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
WAREHOUSING AND MATERIALS HANDLING
Storage Warehouses
Distribution Centers
Materials Handling

24. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
INVENTORY MANAGEMENT
Inventory Costs
Capital Costs
The opportunity costs resulting from tying up funds in inventory instead of using them in other, more profitable investments.
Storage Costs
Warehousing space and materials handling costs.

25. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
INVENTORY MANAGEMENT
Inventory Costs
Risk Costs
Possible loss, damage, pilferage, perishability and obsolescence costs.
Inventory Service Costs
Items such as insurance and taxes that are present in many states.

26. KEY LOGISTICS FUNCTIONS IN A SUPPLY CHAIN
INVENTORY MANAGEMENT
Supply Chain Inventory Strategies
Just-in-Time (JIT) Concept
An inventory system that operates with very low inventories and requires fast, on-time deliveries.
Vendor-Managed Inventory (VMI)
Suppliers determine the product amount and assortment a customer (like a retailer) needs and automatically delivers the appropriate items.

27. CLOSING THE LOOP: REVERSE LOGISTICS
The process of reclaiming recyclable and reusable materials, returns and reworks from the point of consumption or use fro repair, remanufacturing, redistribution or disposal.
Results leads to reduced waste in landfills.
Subaru’s Plant in Indiana – the first “zero landfill” auto assembly plan in the U.S.