2. Information Sources  Roundtables: Artists and Creative Workers, The Sciences, Educators, Nonprofit Arts and Cultural Institutions  Interviews: Artists and Creative Workers, Public Sector Representatives, Philanthropists, Business Persons, Educators (Total number of interviews: 49)  Focus Groups: The Built Environment, Edgewood College, Entertainment Industry, Fairs and Festivals, History and Preservation, Public Sector Stewards, Nonprofit Development Directors, Madison Community Foundation  Discussion Groups: Terrace Town (children’s ideas), visual and Media Artists, choreographers, Convention and Visitors Bureau, Overture Staff, Theatre and Opera Horticulture, MMSD Visual Art Teachers, Wisconsin Union Directorate, Sustainable Design and Energy Committee, City staff teams  Surveys: Artists and Creative Workers (240 respondents), Nonprofit Arts and Cultural Institutions (79 respondents), Consumers (193 respondents)

4. Sparking the public imagination

5. “Logic will get you from A to B. Imagination will take you everywhere.” - Albert Einstein

6. Major Themes Community Identity Connectivity Voice Place Sustainability

7. Community Identity

10. Connectivity

17. Voice

20. Place

25. Jane’s Science Factory

28. Sustainability

36. Cultural investment

37. Major Themes Community Identity Connectivity Voice Place Sustainability