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Changing the World: Social Impact Begins With Us Andrew Watt, FInstF President and CEO, AFP
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Thank You! 2
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The AFP Community 4
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Nonprofit Research Collaborative: Organizations Raising More Money Annually 2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent 5
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Nonprofit Research Collaborative: Organizations Raising More Money Annually 2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent 2008: 46 percent 2009: 43 percent 2010: 44 percent 6
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Nonprofit Research Collaborative: Organizations Raising More Money Annually 2004: 65 percent 2005: 63 percent 2006: 69 percent 2007: 65 percent 2008: 46 percent 2009: 43 percent 2010: 44 percent 2011: 53 percent 7
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Fundraising Success by Technique Type of Fundraising Raised More Funds: 2007 Raised More Funds: 2010 Raised More Funds: 2011 Direct Mail51%43%45% Telefundraising46%25%26% Major Gifts63%50%48% Planned Giving54%31%32% Online61%58%59% Special Events57%50%52% Corp./Found.51%40%42% 8
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Economic Trends Social Contract Failing Less Government Funding Volatile Global Stock Markets Flat Economy Expected for Several Years 9
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Gross Domestic Product And Charitable Giving 1.8 – 2.0% Every year! Like clockwork! 10
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Big Changes! Social Economic Technological But fundraising???? 11
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Microfinancing Is it philanthropy? Is it for-profit? Does it matter? 13
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The Science of Fundraising The profession is established Standards and best practices in place We know the nuts and bolts, the “tried and true” 14
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More Challenges Huge Growth in NGO Sector More Competition through Globalization and the Internet Donor Attention Spans Quite Small Donors Wary and/or Sophisticated about Giving 15
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Creativity Cannot get TOO caught up in the SCIENCE of fundraising! New technologies, new funding models, new ways of reaching out donors World is changing—we MUST innovate, or we will fail 16
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Beyond professionalism Beyond information Looking for an experience THE ENGAGEMENT AGE! 19
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To Succeed: Innovation Strategic planning Marketing and branding Technology Leadership and management Social media 20
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(Just Some of) What AFP Offers: Resource Center/Hot Topics Online Webinars Information Exchange Papers Research CFRE/ACFRE Preparation 21
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23 April 7-9, 2013
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Our Greatest Value Proposition: YOU! 24
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A Vision for Fundraising & AFP Beyond just professionalism: innovation and creativity Providing access to as much new thinking as possible Create global network of fundraisers to encourage flow of ideas 26
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Thank you for your work as an ethical fundraiser! Questions? 27
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