2. MagIC³ C-series Internal Presentation Ronan Doméon

3. MagIC³ C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC³ C-5 vs. MagIC³ X-5 2 MagIC³ C-5 vs. Verifone V5 4 Agenda

4. 4 What does define a market segment? Marketing Segment Price Number of transactions Type of Use Features Security Shipments

5. 5 How are the POS Markets Segmented ? Shipments Price Number of transactions Shipments

6. 6 How are the POS Markets Segmented ? Nomad merchant Mobility Mature market High transaction vol. Connectivity All markets Medium ticket merchant Application Acquiring development phase Type of Use Low ticket merchant Cash Replacement

7. 7 Desktop Product Segmentation Price T42xx AQUA C-5 High-endMiddle-endLow-end GTO X-8 Essential Standard Full VX520 VX820 D Nur 8400 Nur 2930Vx 510 V5 ICT25x T4205 Vx 570EFT 930 PCI v1.x PCI v2.x Mx8xx L53xx i6780 ICT22x Features

8. MagIC³ C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC³ C-5 vs. MagIC³ X-5 2 MagIC³ C-5 vs. Verifone V5 4 Agenda - MagIC³ C-series positioning

9. 9  ~ USD 100  Dedicated 32 bits ARM  32 bits ARM 9 200 MHz MMU  4 Mb of Flash and 16 Mb of SRAM  v32 bis  USB Host  Graphical, Reflective  128x64 pixels  Paper end detection  7 lines per seconds  50 000 insertions smartcard reader  Length: 179 mm  Width: 85 mm  Height: 65 mm  Weight: 325 g vs.  ~ USD 135  Dedicated 32 bits ARM  32 bits ARM 9 200 MHz MMU  8 Mb of Flash and 16 Mb of SRAM  v32 bis/V90  USB Host  RS232  PinPad connection  Graphical, Backlit, Icons Bar  128x64 pixels  Paper end detection  20 lines per seconds  100 000 insertions smartcard reader  Length: 212 mm  Width: 93 mm  Height: 79 mm  Weight: 470 g Differentiator Advantage

10. 10 vs. X-5 The most complete  Printer  Display  Modem  Connectivity C-5 Designed for low-volume use  Performance  Ergonomics  Cost Effective

11. 11 vs.  Flexible  Focused

12. MagIC³ C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC³ C-5 vs. MagIC³ X-5 2 MagIC³ C-5 vs. Verifone V5 4 Agenda - MagIC³ C-series positioning

13. 13 vs.  ~ USD 100  Dedicated 32 bits ARM  32 bits ARM 9 200 MHz MMU  4 Mb of Flash and 16 Mb of SRAM  v32 bis  USB Host  Graphical, Reflective  128x64 pixels  Paper end detection  7 lines per seconds  Vertical magstripe reader  Length: 179 mm  Width: 85 mm  Height: 65 mm  Weight: 325 g  ~ USD 80  32 bits ARM @ 60 MHz  8 Mb of Flash and 2 Mb of PSRAM  v22 bis/v29  RS 232  Graphical, Backlit  128x64 pixels  Paper end detection  7 lines per seconds  Horizontal magstripe reader  Length: 227 mm  Width: 97 mm  Height: 80 mm  Weight: 520 g Differentiator Advantage

14. 14 vs. C-5 Best value for money  Process Performance  Keyboard  Ergonomics Aqua Lowest cost  Cost

15. 15 vs.

16. MagIC³ C-5 vs. Aqua 3 POS markets segmented segmentation 1 MagIC³ C-5 vs. MagIC³ X-5 2 MagIC³ C-5 vs. Verifone V5 4 Agenda - MagIC³ C-series positioning

17. 17 vs.  ~ USD 100  Security dedicated 32 bits ARM7  32 bits ARM 9 200 MHz MMU  4 Mb of Flash and 16 Mb of SRAM  v32 bis  USB Host  Keypad 15keys + 3 function keys  Graphical, Reflective  128x64 pixels  Paper end detection  7 lines per seconds  Paper Roll ~13m length  Option Big Paper Roll ~ 25m length  Length: 179 mm  Width: 85 mm  Height: 65 mm  Weight: 325 g  ~ USD ?????  no security dedicated processor  32 bits ARM @ 200 MHz  2 Mb of Flash and 1 Mb of PSRAM  v32bis  2 ports RS 232  Keypad 15 keys + 9 function keys  Graphical  128x32 pixels  Paper end detection  9 lines per seconds  Paper Roll ~25m length  Length: 205 mm  Width: 89.5 mm  Height: 62.5 mm  Weight: 378 g Differentiator Advantage

18. 18 vs. C-5 Best value for money  Process Performance (double processor)  Large memory  Display V5 Lowest cost  Cost ?

19. 19 vs.

20. 20 MagIC³ C-series is…. Optimized “Low transaction flow” terminal But no compromise on Quality and Security Any place usage Encourage merchants to accept card payment PCI requirements for who?… In fast Growing Countries: The majority of merchants In mature Countries: Dedicated market segment

21. All you need is… simplicity Thank you for your attention…