1. Step 1: login into Twitter on your mobile browser Step 2: type “analytics” before twitter. Press enter.* *You may need to press “get started button” or “turn on analytics” Before we get started: Let’s setup analytics!

2. What the Tweet? Twitter Analytics for Beginners Use #whatthetweet to talk about this presentation Kaci Kortis, M.Ed., @Kaci_Bo Center for Exploratory Studies, @UCExploratory University of Cincinnati

3. About the University of Cincinnati Research I Institution Urban, located in the heart of Cincinnati 44,000 student spread across three campuses Very active Twitter presence due to President Santa Ono (@prezono) #hottestcollegeinamerica

4. Twitter Basics Image from: http://teksocial.com/socialblog/2013/6/17/the-anatomy-of-a-tweet-cheatsheet.html

5. Things to Consider When Starting to Assess Give your account time to get a baseline Assessment takes time (set up) Every population is different Collaborate with others on campus as you begin

6. An overview of analytics points: Generic Social Media Audit Engagement Followers Reach Qualitative Data

7. Engagement analytics.twitter.com –Measures engagement and gives reports over a 28 day period –Main page give an overview of your most popular material –Tweet page allows you to see engagement of individual tweets –video

9. In the App…

10. Followers Who are your followers? Do you keep a consistent population? Are there similar accounts on campus that could help you obtain followers? http://screencast.com/t/CkEexQVKJ108

11. Reach How far are your tweets reaching? Tweetchup http://screencast.com/t/iz1WxFLaB http://screencast.com/t/iz1WxFLaB Mention Map http://screencast.com/t/lCH9p46Lmhmhttp://screencast.com/t/lCH9p46Lmhm www.Tweetreach.com – allows you to see how many possible accounts a phrase, hashtag or tweet has reached in the past 7 dayswww.Tweetreach.com

12. A note on Influencers Top Influencers – find accounts your students are following and get them to retweet you –Similar to promoting, but free! Example: @Prezono – Over 57,000 followers; those followers are more likely to click on your information is mentioned or retweeted by the influencer

13. Reach Use these findings to strategize –Who are influencers you can tweet to? –What are popular accounts you can study? Meet with on campus partners to discuss strategies Find accounts in other functional units on campus to expand reach

14. 140 characters of Qualitative Data Hashtags (try www.hashtracking.com)www.hashtracking.com –Events –Campaigns –Influencers or People Tweetdeck (online or desktop) –Easy way to follow in streams –Create streams to collect data

17. Findings Mid-day tweets, and before evening classes Use humor (maybe Grumpy Cat!) Find influencers and communicate with them when attempting a twitter campaign Retweet things important to your students (i.e. opportunities, deadlines, fun activities, etc.)

18. Findings Our students engage more with: –Tweets with pictures (especially of students or advising staff) –Important links (only post when vital, no spamming) –Tweets that include user handles (user links profile) Purpose: to direct our students to resources, not be the ‘main show’

19. Suggestions about Social Media Ever changing – free isn’t always free! See handout Not all platforms have analytics Assess which ones are working for you –What does your population use? Track new forms of social media and assess student pulse (Yik Yak)

20. Questions? Thank you! Kaci Kortis, M.Ed. kaci.kortis@uc.edu