2. 1 NTNU.IE—Innovation of paper Graduate: Yu-Hua Chen 13.12.2006 Interview: Service Innovation of NAN SHAN

3. 2 Outline Interview Introduction Topic: Service Innovation Target: NAN-SHAN Replier: Yuan-wei Chang NAN-SHAN Introduction NAN-SHAN LIFE Award Records Innovation Management Innovation Management Innovation system Innovation system Trouble Trouble Strategy Strategy Q&A of interview Q&A of interview Question of Interview Question of Interview photos photos Comments Comments

4. 3 NAN-SHAN INTERVIEW INTRODUCTION INTERVIEW INTRODUCTION

5. 4 No sunset industry Only sunset industry Interview Introduction NAN-SHAN

6. 5 Insurance industry innovation leader: NAN-SHAN Interview Introduction NAN-SHAN

7. 6 Replier experience: Past: Cadre members of ISO, Tong Yang Industry Co, Ltd. Now: Assist, NAN-SHAN Interview Introduction NAN-SHAN

8. 7 NAN-SHAN NAN-SHAN NAN-SHAN INTRODUCTION NAN-SHAN INTRODUCTION

9. 8 NAN-SHAN Introduction Mission Mission Background Background Organization condition Organization condition Award Records Award Records

10. 9 Mission: Mission: place sincerity and services place sincerity and services as the top priorities. as the top priorities. Company Introduction NAN-SHAN

11. 10 Nan-Shan Life Nan-Shan Life Background Background It was established in July 1963. It was established in July 1963. It is belongs to AIG members groups. It is belongs to AIG members groups. Company Introduction NAN-SHAN

12. 11 Organization condition: Organization condition: Company Introduction NAN-SHAN ItemsNAN-SHAN Branches offices 19 branches offices Agency offices more than 340 agency offices Source:2006/9

13. 12 NAN-SHAN Organization Chart:

14. 13 Award Records NAN-SHAN Year Award Records Sponsor Organization 2006 The Gold Medal Winner of "Trusted Brand" in the Life Insurance Sector Reader's Digest

15. 14 Innovation Management Innovation system Innovation system Trouble Strategy

16. 15 Service innovation Innovation management NAN-SHAN

17. 16 Nan-Shan : Nan-Shan : e-Broadcast simultaneous learning system e-Broadcast simultaneous learning system Vast international resources Vast international resources Multiple products Multiple products High quality staff and sales force High quality staff and sales force A delicate service network across the country and around the globe A delicate service network across the country and around the globe High efficiency E-services and M-tools High efficiency E-services and M-tools Innovation system NAN-SHAN

18. 17 The north is NAN-SHAN LIFE, The north is NAN-SHAN LIFE, the south is CATHAYLIFE ? Trouble NAN-SHAN

19. 18 Strategy of NAN-SHAN: Strategy of NAN-SHAN: It use urban to surround the city. It use urban to surround the city. Strategy NAN-SHAN

20. 19 How to create high service quality ? How to create high service quality ? It use e-Broadcast simultaneous learning system and mission. It use e-Broadcast simultaneous learning system and mission. How to manage insurance policy pushes it ? How to manage insurance policy pushes it ? It follow AIG groups. It follow AIG groups. Do you have some product for in the industry and innovation of small and medium-sized enterprises to get growth up ? Do you have some product for in the industry and innovation of small and medium-sized enterprises to get growth up ? Yes, it has invest product. Yes, it has invest product. How to innovate management ? How to innovate management ? AIG group plans system and NAN-SHAN follow it. AIG group plans system and NAN-SHAN follow it. Interview Q & A NAN-SHAN

21. 20 Comments “Nan Shan Life Charity Foundation” “Nan Shan Life Charity Foundation” Service innovation NAN-SHAN

22. 21 Comments No sunset industry Only sunset industry Service innovation NAN-SHAN

23. 22 Thank you Thank you The end Service innovation NAN-SHAN