1. Section C Understanding and Writing Notices(2)

2. Notices 面向大众的通知主要指有关商场或公司开业、搬迁、 寻人、征稿等启事。启事的语言要求朴实，简洁，文 字篇幅不宜过长。启事的格式，同前一课讲的面向内 部职员的通知一样，除了需要有标题、正文（活动内 容）和时间以外，通常还需要加上联系地址或联系人 及电话号码。启事的标题要求醒目，能够吸引读者的 注意力。

3. Notices The layout of notices Notices need to be carefully laid out so as to ensure that they are eye-catching and clear. Many notices have a heading that is centered, capitalized, bold and/or uses a large point size. Notices are often written in bullet-point form. This allows brief, important points to be highlighted, and means that notices can contain a lot of information in a very small space.

4. Notices Pictures are often used in notices. This is because a picture can: 1) create an atmosphere (a fun or serious atmosphere, and so on); 2) transmit information to the reader in a very direct way. Similarly, with the growth of word processors and more and more sophisticated printers, different fonts, point sizes and colors are now available to everyone.

5. Notices Summary for notice-writing Design the notice with maximum readability in mind. Write clearly and simply. Give the reader the “optimum” quantity of information. Do not present too many details. Use clip art pictures, but only if they are appropriate and help transmit your message to the reader. Use a variety of fonts and point sizes, but only if they help to communicate the message more effectively.

6. Sample 1 Sichuan Hot-pot Restaurant, The King of Hot-pot, located at No. 4 Yuyuan Road, specializes in the service of hot-pot food. The restaurant is open to all on and after October 1, 2003. First come, first served. Remember to make reservations before coming. Tasting is believing! Tel: 51260125 Sichuan Hot-pot Restaurant

7. Sample 2 Removal April 12 Due to the rapid expansion of our business, we find it necessary to move to more spacious premises. We would, therefore, like to inform our customers that on and after May Day, we will be located at 204, Chang An Road. You are welcome to our new address. Ever-bright Electronic Company

8. Exercises Directions ： Directions ： Fill in the blanks with the information given in Chinese. 教育会堂周六上午 9:00 到 11:00 举行 “ 在中国投资的机遇 ” 研 讨会，欢迎各界报名参加。咨询电话 021-34521009 。 Seminar _______________________________ Saturday, September 21, 2003 From ___________ to __________ In_______________________ For more information, please contact ______ All are welcome