1. March 2004Andrea Infantino©Copyright 2004

2. Jan 2006Adapted from A.Infantino©Copyright 2004 Visual Literacy A Critical Key to Effective Communication

3. March 2004Andrea Infantino©Copyright 2004 PRESENTATION Visual Literacy DESIGN & LAYOUT CONTENT

4. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Before You Even Think About Design… The Who… The Who…Audience The What… The What…Topic The Why… The Why…Purpose The How… The How… Plan

5. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Outlines Thumbnails Storyboards Get Organized

6. March 2004Andrea Infantino©Copyright 2004

7. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 We’re Talking CRAP, here … C ontrast R epetition A lignment P roximity Design Principles

8. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Contrast …adds interest or focus and creates an organizational hierarchy in your page. Make elements different… really different. color Use color, typefaces, sizes, line thickness, shapes, and space to create contrast. Be Strong Design Principles

9. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Repetition Avoid repeating elements so much that it becomes annoying or overwhelming. Repeat some aspect of the design throughout the entire piece. but Design Principles

10. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Alignment Use only one alignment left right Use left OR right alignment Avoid centered alignment Do not use full justification The purpose of alignment is to unify and organize the page. Design Principles

11. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Alignment Every element should have a visual connection to another element on the page. Design Principles

12. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Proximity Items relating to each other should be grouped together. Avoid too many separate elements. Don’t place things in the corners and in the middle. Keep headlines, captions, subheads with their related material. Don’t create relationships with elements that don’t belong together. Design Principles

13. March 2004Andrea Infantino©Copyright 2004 Good communication is as stimulating as black coffee and just as hard to sleep after. ANNE MORROW LINDBERGH

14. March 2004Andrea Infantino©Copyright 2004

15. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Basics Typeface = Name of a set of letters Examples: Charcoal, Times Typeface Family = includes a variety of weights Examples: Arial, Arial Narrow Bold Examples: Arial, Arial Narrow Bold Font = size and style of typeface Example: Helvetica, 28 point, italic Typefaces and Fonts

16. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Anatomy Typeface Basics Eurostile xq Cochin xq Ascenders x-Height Descenders Baseline

17. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Basics Old Style Modern Slab Serif Categories: Sans Serif Script Decorative Never put two typefaces from the same category on the same page.

18. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Anatomy Verdana Sans Serif Mono-Weight Palatino Serif Thick/Thin Weight Typeface Basics Old Style

19. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Basics Optima SerifThick/Thin Weight Bodoni Ultra Sans Serif Thick/Thin Weight Modern

20. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Typeface Basics Create Contrast with type by applying: size weight struc ture Form Direction COLOR

21. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Top Ten Typeface Rules 1. Use only two typefaces 2. Never use two typefaces from the same type category 3. Never use two serif or two san serif typefaces 4. Never use all CAPITAL letters 5. Use a serif typeface for print handouts 6. Less is more In All Cases…

22. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Design 101 Top Ten Typeface Rules 7. Use a sans serif typeface 8. Use a common typeface for cross-platform concerns 9. Body text 20-24 points; title text 28 points or above 10. Use light color text with dark background; dark text with light background On-Screen… TEST IT!

23. March 2004Andrea Infantino©Copyright 2004

24. March 2004Andrea Infantino©Copyright 2004 No jargon, no cliches… let’s touch bases on that later. Visual Literacy Presentation Design Content No sentences/no paragraphs Minimal punctuation Use only the words essential to the context Avoid abbreviations/acronyms…FYI, WYSIWIG

25. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Presentation Design Readability (44 pt) Consider the size of the room (28 pt) No type smaller than 20 point (20 pt) Bigger is better (32 pt) Size Size Size

26. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Presentation Design Dark Background…green, blue, purple Light Text…reds, yellows, orange Color

27. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Presentation Design Avoid Boxes Avoid Rules (underlining) Avoid Borders Graphic Elements Use White Space

28. March 2004Andrea Infantino©Copyright 2004 Visual Literacy Presentation Design Photos, clip art, shapes, charts, graphs

29. March 2004Andrea Infantino©Copyright 2004 Finally… SAVE, SAVE, SAVE SPELLCHECK